This is the maximum bid per play, not the minimum.
I have tested out these new Search Ads and they are way more effective if your search term targets a scope people search for, but not many people advertise for.
I have gotten 0.01 CPP more most of my terms using these new Search Ads.
While I kinda don’t know why the Maximum bid isn’t put on the same level as sponsored ads, I think with the way the system behaves, this is just fine.
Edit:
I think the UI and UX of the Ads Manager should improve:
- Allowing to clone previous Campaigns.
- Showing options on which stats to show (CPP often won’t show up on too small monitors since it’s all the way on the right + having so much numbers on screen can make it hard to analyse)
- CPP should give extra decimals, since 0.24 Ad Credit spent with 16 plays shows up as 0.01 CPP while it is actually 50% higher: 0.015