Roblox advertisement CTR and Clicks statistics are random boosted by absurd amounts

Recently, I have run an ad on Roblox. Randomly about 20 minutes ago, the advertisement suddenly shot up to 13% CTR and 28,000 clicks (see below). However, very very few actual players have joined my game, and the advertisement certainly did not randomly gain 28,000 clicks.

Page URL: https://www.roblox.com/develop?Page=ads

Edit: Before this, the advertisement was averaging about 0.5% CTR.

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Thanks for the report! We’ll follow up when we have an update for you.

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Thank you for the question. The clicks in the old ad system did not impact the budget being spent

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