Half of the packages in the catalog are “Purchase game card in x month to get item!”. That is not an exaggeration: there are three pages of packages available, but six total if game card packages are included. I want this package that’s available in December, and the chance I’ll still be thinking about it in eleven months is almost nonexistent. These packages that are available by month are killing ROBLOX’s potential revenue.
The sales model should be changed so that these packages are on-sale year-round.
I was going to agree from a “waste of modeling and texturing time for only a few people to get these package” perspective, then I looked at the amount of people who actually bought this package.
9,511 people bought it. That’s $380,440 - I’m not too sure Roblox is losing a whole lot of money on these things.
Sorry, but that’s not how that works :) You’ve pointed to the right idea in the wrong context. That graph represents quantity demanded – not demand. Of course, if the price is effectively infinite, quantity demanded is 0. The demand itself is still there. Here is a more appropriate graph that displays the relationship between demand and supply:
Let’s generously assume that 75% of that revenue was from shock and awe: people saw a new item and wanted it, but wouldn’t have bought it if it weren’t a new item, and was always on sale. The remaining 25%, those who bought it because it looked cool, regardless that it was new, spent around $95,000 in the month it was up for sale. Now, imagine it’s for sale year-round instead of just one month. $95,000 * 12 is $1 million. Of course, the number of sales that package saw were likely affected by Christmas spending, so I doubt ROBLOX would make that much, but seeing the number of sales double or triple if left for sale year-round is pretty realistic. ROBLOX is tossing away a ton of potential revenue.
Those are still a far ways off. And even so, ROBLOX makes more revenue by selling items of their own since all ROBUX leaves the economy, so it’s in their best interests to sell their own items.
Consider that those players also get robux equivalent to what they’d get if they had just bought the robux online (4000ish). No matter how you slice it, more money would be made by both awarding the package and selling it.
Also, OP mentioned that he shouldn’t have to remember to get the package in 11 months. Gamecard packages aren’t annual. They’re available for a month and then never again. Tragic imo.
Yup, you’re right - thought about that right after I posted.
Very much this. There are a lot of really cool game card items that we’ll never be able to get (unless they go limited) because they’re only available for one month via game card.
