RoEconomics Developer Economics Tools
Keeping track of developer economics can get messy and overwhelming. I’ve created tools to change that.
What is RoEconomics?
RoEconomics is the answer to all of your basic developer economics needs offering a variety of tracking tools to see the long-term economic evolvement of your work.
What does RoEconomics offer?
RoEconomics offers economic tracking tools for the following:
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Game Revenue: Keep track of a game’s revenue, expenses, profit, and overtime totals in both Robux and USD amounts. -
Advertising: If desired, breakdown your ad data to see which ads are the most effective and predict how future ads will perform.
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Specific Game Passes and Products: If desired, breakdown sales for specific products in both Robux and USD, a great tool for comparing differences between items.
What makes RoEconomics worth my time?
RoEconomics organizes data in a neat and organized format while additionally providing opportunities for developers to recognize summaries and trends. RoEconomics can help you see your economic progress overtime. It can be a huge help in seeing if your current strategies are the most effective.
Keeping track of your progress is extremely simple: type the information from Roblox into the yellow columns and RoEconomics handles the rest. With just a few minutes each day, you can organize and keep track of important information as your game grows.
Ready to get started? Open and create a copy of the Google Sheet for your game and follow the instructions listed below.
Only modify the 
yellow highlighted columns. Do NOT modify other areas of the form, they are handled automatically.
💵 Revenue Tracking
Date / Month
Type the current date of data input here. It is highly recommend to input daily or monthly as it works best with the information Roblox provides.
Running Total
USD profit of your game at the current period of time. Helpful in seeing the overall evolution of your economics.
Sale of Goods
Exact Robux amount before taxes made from products and gamepasses in your games found on the Developer Stats page.
Tax
Amount of Robux from sales of goods that was taxed from the marketplace fee.
Earned
Amount of Robux you earned from sales of goods after taxes.
USD Earned
Amount of USD you earned from sales of goods after taxes.
Premium Payouts
Amount of Robux you earned from the last premium payout. To be clear, this is not the last estimation of a premium payout, but the last premium payout you actually received.
USD Earned
Amount of USD you earned from the last premium payout.
Ad Spend
Amount of Robux spent on sponsorships and advertisements, if any. Data input here must be negative.
USD Spent
Amount of USD spent on sponsorships and advertisements.
Other Spend
Amount of Robux spent on other needs for the game, such as a graphics comission, if any. Data input here must be negative.
USD Spent
Amount of USD spent on other needs for the game.
Total Revenue
Total Robux revenue for the data.
USD Revenue
Total USD revenue for the data.
Total Expenses
Total Robux expenses for the data.
USD Expenses
Total USD expenses for the data.
Total Profit
Profit Robux for the data.
USD Total Profit
USD profit for the data.
DevEx
Robux Amount DevEx cashed out, if any.
USD Cashout
USD cashed out for the DevEx requested.
Keep track of a game’s revenue, expenses, profit, and overtime totals in both Robux and USD amounts.
💵 Advertisement Tracking
Sponsorships
Date
Date of the sponsorship. Generally helpful to include time of day and day of week as well.
Icon
Insert an image into the cell with the current icon for the game. To insert an image into a cell use: Insert > Image > Image In Cell
Gender
Gender for the sponsorship.
Age
Age for the sponsorship.
Device
Device for the sponsorship.
Bid
Bid for the sponsorship. Data input here must be negative.
USD Bid
USD Bid for the sponsorship.
Impressions
Impressions the sponsorship received.
Impressions R$1
Impressions received per R$1.
Clicks
Clicks the sponsorship received.
CTR
Click through rate of the sponsorship.
Clicks Per R$1
Clicks per R$1 for the sponsorship.
Attributed Plays
Attributed plays for the sponsorship.
SponsorScore
A performance score given to the sponsorship based on the amount of plays received for the Robux spent.
Advertisements
Date
Date of the ad. Generally helpful to include time of day and day of week as well.
Image
Insert an image into the cell with the ad for the game. To insert an image into a cell use: Insert > Image > Image In Cell
Bid
Bid for the ad. Data input here must be negative.
USD Bid
USD bid for the ad.
Impressions
Impressions the ad received.
Impressions R$1
Impressions per R$1 for the ad.
Clicks
Clicks the ad recieved.
CTR
Click through rate for the ad.
AdScore
A performance score given to the ad based on the amount of clicks received for the Robux spent.
Advertisement Performance Estimation
Image
Insert an image into the cell with the ad for the game. To insert an image into a cell use: Insert > Image > Image In Cell
Average CTR
Average click through rate for the ad. You need historical data for this.
Budget
Robux Amount desired to spend on the ad.
USD Budget
USD desired to spend on the ad.
Impressions R$1
Impressions per R$1 guessed by Rolimon’s.
Estimated Impressions
Estimated impressions for the ad.
Estimated Clicks
Estimated clicks for the ad.
AdScore
Estimated AdScore for the ad.
Best Choice
If the ad is the best choice out of all of the ads being compared in the performance estimator.
Breakdown your ad data to see which ads are the most effective and predict how future ads will perform.
💵 Gamepass and Product Tracking
Item Name
Name of the item.
Start Date
Start Date #/##/#### 1/1/2021
End Date
End Date #/##/#### 1/8/2021 It is highly recommended to take data in increments of 7 days or longer for the most accurate results.
Days Passed
Days passed between start and end date.
Price
Price of the item in Robux.
Revenue After Tax
Revenue after tax of the item in Robux.
Sales
Sales of the item.
Daily Sales
Average sales per day.
Total Robux
Total Robux made.
Daily Robux
Average Robux per day.
Total USD
Total USD made.
Daily USD
Average USD per day.
RevenueScore
Score given based on the performance of the item in generating daily revenue.
Breakdown sales for specific products in both Robux and USD, a great tool for comparing differences between items.
Comments? Questions? Feedback?
Please leave a comment or send a direct message if you have any questions, issues, or feedback. If there is a problem with the form, let me know and I’ll take a look as soon as possible. I am by no means an expert on game economics. I wanted to create simple solutions for other developers for problems I often face myself. I hope this is helpful. If you modify my work and make a better version, feel free to post it in the replies. That took a long time to write. 
Happy developing. 
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