Ads Manager uses an auction system that means your ad is potentially competing with other ads for the same impressions. Some things that can impact the delivery of your ads are your maximum bid and targeting selection. Since Ads Manager uses an auction system, choosing too low of a bid may result in your ad not getting high rank in the auction or not winning the auction, as ads with higher bids will get prioritized delivery and placement. Selecting a smaller target audience may also make getting delivery harder. You can raise your maximum bid and broaden your targeting to help drive more delivery.
@albert_yumeng Thank you for the detailed context that helps a lot. I had no idea it was due to the ad not performing as expected due to lower budget & specific targeting. I will keep that in mind going forward when I run ads.
Idea: it would be nice if there is a UI displayed on the ads dashboard that shows you the ad is underperforming. Otherwise most other devs will think the ad is bugged.
