I made a game and advertized it yesterday using search ads. Many players end up ragequitting because the game is kinda hard at first. I lowered the difficulty so I’ll have to wait for results.
Another problem besides that is that many players had a hard time completing the tutorial, which shouldn’t be that hard. Maybe the audience I get is too young because of the keywords I used? The keyword were “speed run” and “parkour”.
Should I go for sponsored experience instead? Since I can target specific age groups at least.
EDIT:
I tried sponsored ad (targetted only console), this gave awful results but at least only 0.06 credits were spent, this might add up later in the evening. While I spent a minimal amount of credits (so only 2-3 people joined at once), the average playtime for the last 2 days was only 4.3 min. I’d be thankful if anyone played the game and gave feedback on what I should change for my next ad to improve playtime. Thanks!