Hey, for about a week I’ve been running ads in my game again. I haven’t seen any increase in natural impressions while I’ve been running them (other than one day where there was huge spike how much it got recommended, which the day after it went back to about how it was before).
The problem is that in terms of revenue, if I don’t run ads, the game barely makes anything, sometimes nothing, while with ads, I make a whole lot more per day than I spend on them.
Do I need to keep running ads longer and hope that at one point it’ll start getting natural impressions or does anyone have any other suggestions?
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Can i see your game analytics? retention, average playtime etc
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Yeah, everything looks fine but retention seems to fall off after a while so you could try to fix that, so Ads should be fine as long as you don’t spend all your robux on them at once, and try to focus on weekends where there’s more people playing.
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But i forgot to ask what is your game about?
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The game is just a tycoon game.
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I mean if anything the ads have been a good retention booster, the game has always had below average retention, which I don’t know if it’s just a tycoon games issue or my game issue
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Then you should keep them, but retention can be improved by for example making an Event or adding more areas to the tycoon or even a rebirth system if your game doesn’t have one.
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But if people are already having fun that shouldn’t be really a problem, and the most likely cause is that people might be finishing the tycoon too fast.
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hmm, I haven’t had any good ideas for events but I’ve wanted to make a rebirth system, which is something I should stop postponing and actually make. Good reminder for me I guess
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An event could be a boss that gives a rare item, or a new limited area.
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The tycoon is pretty long and slightly grindy. It takes a few hours to actually finish it.
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proooobably should try to make a interesting event when I make rebirths, but thank you for your ideas and words of wisdom!
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Since thanksgiving it’s in 4 days more you could add an event related to that. And there will be lots of people playing roblox on that day.
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honestly speaking I probably don’t have enough time to make anything interesting in 4 days, but certainly will try to make something interesting for christmas atleast
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no, your robux will run out, instead invite people to play your game and if they like it, they will invite others
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I said that with the ads, I make more a lot more profit per day compared to if I wouldn’t use ads. I was just wondering if me stopping ads would potentially help my game start getting more natural impressions or not.
oh, well, you can do both then, you can invite people and use ads, then people will see that the game is popular and make it more popular
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and I believe more people are willing to spend in my game if there is more people playing, even though I have many times less players coming from home impressions compared to ones from ads, the ones who get the game recommended on the home spend more than ones from ads (comparing 7d revenue per user from home and ads)
The game gets ~200-350 plays from home impressions every day, I don’t have a infinite amount of people to invite lol.
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