Should I sponsor with the new or the classic Ad Campaigns?

Hello devs,
I am currently advertising/sponsoring this game: ([NEW] Mystery’s Rage Obby - Roblox)

I used 40 credits (around 11k Robux) for 2 days, these are the results so far: (sponsor will go until tomorrow)


When the ads manager uses my credits I get player spikes up to 300 ccu, average 10 ccu. Most of the time it is 0 ccu, because this is my first sponsor ever for this game.

Should I continue using this sponsor with higher credits (30-40).
Also, I’m noticing that the Roblox menu got updated, it only shows the thumbnails:


Should I switch to the classic sponsor where I can put way more details like which countires/ ages I want to target or stick with the new one? Or is this nonsense because mobile players do not see the old version (game icons instead of thumbnails) anymore.

Additionally, if you have any sponsor tips, feel free to tell me! I would have enough funds to advertise, I am just unsure if I will be successful with it.

4 Likes

I’m not too informed in the specifics of advertising but I can tell you that you’re game is something that has already been seen before and might not be unique enough to get a desired amount of clicks.

Yeah I know, I was one of the first people to make a dco type of game, but I never advertised it. Years went by and I completely revamped the UI and stuff, now that I have enough Robux for advertising, I took the risk. The game itself has pretty unique features that makes it stand out from other games by the way

Hello, your game seems to have went somewhat successful with almost 1M plays. Do you mind sharing what you ended up doing in terms of sponsoring?

2 Likes

Would be great if you could share what you ended up going for.

Yo this just popped up since someone recently replied, but i wanted to say congrats. Ur game is doing pretty good rn :slight_smile:

In the end, I’ve spent around 120k robux in sponsor advertisements on this game and it ended up with a somewhat successful outcome (got every cent I‘ve spent back + 1/3 of profit, going on since I am still getting players on this). I have not been actively working on this game since months now since I have been pretty busy. Here is my experience though:
I would recommend sticking to the new advertisement options, going with the recommended 8 credits a day for 2 weeks. The most important aspect for me was trying out what works best for me. I have made about 10 thumbnail icons and 3 game icons in total and even changed the game name to gain a broader audience. It is important to have a polished game where players end up being interested in playing it + retention-wise in order for them to actually return to the game. You cannot get the same results with a basic baseplate game of course..
All in all, if I ever have to advertise another game I would use the new Ad Campaings. The sole reason you are sponsoring your game is to get it on the roblox algorithm. After that home impressions and retention will count the most. Hope this somewhat helps.

2 Likes