Simplifying Community Standards & Introducing Advertising Standards

Sadly that’s the truth, tehy don’t care about us little Developers because they already have Games like Jailbreak and Adopt Me! that are already making them rich, why should they care about us?

And also they aren’t giving us the right tools to check if they are 13+ (only way is to check if ads are allowed, which doesn’t make sense)
And it isn’t even clear what an advertisement is, Roblox…

Okay!

1 Like

This seems to be targeting ads that promote out-of-experience or off-Roblox products. What about in-experience items, though not directly created by the developer?

For example, let’s say you allow users to purchase an ad inside of your experience, to promote an item that said user is selling in your experience, for in-experience currency.

These technically are ads, but they’re entirely in-experience and do not try to direct anyone out of your experience at all. Do these have to go through the PolicyService API now?

2 Likes

Woah, there is a lot of clutter in the thread’s replies.

It’s nice to see the language simplified in the Community Standards article. Ultimately it should be easy to understand since it’ll be the primary article when referencing what’s appropriate for the platform or for users to understand the laws of the land on the platform. The Terms of Service should be the one with all the legalese and more complex, explicit language about using the platform’s services. Doesn’t seem like anything’s different albeit some posts above suggesting otherwise; just a language change.

Although I believe I was one of the developers a tad sour about the updates to audiences applicable to see advertisements, that was mostly in the vein of lack of any note of potential alternatives considered. To me, I was on a one-track mind of “Roblox removed yet another program and its audience while failing to provide a compensatory alternative”. I’ve gotten over that. I think that having more regulation and choice on advertisements are a much appreciated thing. I mean, I use an ad blocker as it is, so I should know the pain of being aggressively advertised without a choice.

This is good, PolicyService is being put to good use.

2 Likes

You didn’t quite answer my question correctly. Roblox has been restricting games to 13+ for gambling, lootcrates, etc. So if I add this new feature, I can avoid my game from becoming 13+, correct?

1 Like

If you used ut you would’ve been able to without restricting it

They’re mad like me because it loses the player base of some if not most of our games. >13 users makeup half or even more of the player base on Roblox and basically makes advertising pointless now since most users would not be able to see advertisements for our games.

I 100% agree, I 100% understand Roblox’s concerns but could they give us another way of showing to <13 our Games?

Roblox’s not thinking about these things makes me angry

You can use the sponsor feature, which is way more effective anyway. I have Brave and AdBlock+ installed which both block ads. Ads just aren’t effective anymore.

2 Likes

Apart from Player:GetUnder13(), is this the only guaranteed way to check if the age that the user set for the account is below or over 13?

1 Like

If I am allowing users to purchase a decal slot in game that doesnt lead them anywhere (its just a decal), does this count as an “ad” under these new rules?

1 Like

uuhhh i don’t like what will happen with games that have ads

2 Likes

So for the paid random items, does it mean you can’t trade those items in game? Let’s say I have some items that are in my game that are tradable and are in a daily shop. I have a crate system in there, does that mean I have to turn of trading just because some of the items are in the crate system?

1 Like

Read the guide in the original announcement. Specifically,

Were you paid to publish the content in order to promote a third-party’s product or service?

So no, probably not.

1 Like

Note the guide in the original thread.

Does the content promote where or how to purchase something available outside the experience?
Does the content contain a call to action encouraging the purchase of something available outside the experience?

No, and no. So in your example, it does not need to be hidden behind PolicyService.

Any news on the in-game advertising systems that were announced last RDC?

3 Likes

We want to address a question brought to us by developers:

Are all experiences that leverage IP/brands considered an ad?

No. Experiences from brands and IP holders continue to play an important role on our platform. Some brands and developers may determine that nothing in their experience qualifies as an ad, others may determine that specific content is an ad and thus must utilize the Roblox PolicyService API.

Generally speaking, advertising is content intended to promote the sale of an out-of-experience or off-Roblox product or service. If you are not sure whether your content is advertising, please consult applicable regulatory guidance and seek legal counsel as appropriate.


This has been added to the FAQ.

22 Likes

To clarify, does this mean that mentions of a brand name (without mentioning specific products or inviting users to purchase products) would not be considered advertising? This is still very vague and further clarification would be required in order for me to feel safe about keeping my games on the Roblox platform.

I know you are obviously doing this so you don’t get sued however I seriously doubt a legal professional will be able to help me when Roblox is the one who will moderate my account for violations and as a result has a definitive definition for ‘advertising’ that is replaced with a vague definition and ‘get lawyers’ for publicly-facing documentation. Even if it’s simply a few examples of what is / isn’t deemed advertising with a legal disclaimer, it would be appreciated.

2 Likes

So you’re mad at a company for following the law.

4 Likes

Nothing is breaking the law when it comes to Roblox user generated advertisements. They don’t track data of the user- they never have. That’s the issue, I feel it was unnecessary to remove these user generated ads from half of the population on Roblox.

1 Like

They are targeted technically. You pay money to bid. The more money, the more targets you get and vice versa.

3 Likes