Hi everyone!
I recently discovered the Roblox engine and have been having a great time building things with it. I just published my first game in the RP & Life genre, but I’ve noticed that the Payer Conversion stats are surprisingly low.
Since I’m new to this and don’t have much experience, I’m not sure if these stats are normal or if I’m doing something wrong. I’d really appreciate any feedback or advice from you all!
Here is the game: Rockford City 🏠 RP [UPD] - Roblox
Thank you!
Hi I’m the PM for analytics at Roblox. That is pretty low payer conversion but good news is half of these metrics are really strong.
Based on these benchmarks I’d work on:
D1 retention: Try to instrument an onboarding funnel to see where new players are dropping off and then address the gaps. Event types | Documentation - Roblox Creator Hub
Payer conversion: Some ideas are to introduce starter packs or new player bonuses or perhaps make your Store more discoverable. Also instrumenting economy events will help you understand player wallet balances and optimize.
Hope this helps.
Wow, that was a quick reply! 
That’s super insightful, and I’ll start working on them. I really appreciate your guidance!
