The fact is that developers have a need to natively communicate game update/event information to their players and judging by how successful the “[UPDATE]” game titles and icons are, players have a need to natively receive these communications. This is why I created my feature request for a native game updates feature nearly two years ago:
We got screwed. The update notifications implementation we got was dead on arrival due to the almost comically stubborn limitations imposed (60 characters only, no accompanying graphics, no push notifications, can only send an update once a week, no presence on the home page, and the generally poor exposure of the notifications tab to the user)
LiveOps is an attempt by Roblox to bandaid fix these problems and to enable developers to share information about their game through the Roblox site. Unfortunately, the long lock-in times, lack of traffic to the live ops page and lack of any user targeting specificity prevents LiveOps from efficiently fulfilling this dynamic need for information that everyone on the platform has.
As a passionate lifelong creator on this platform, the lack of creativity and the unwillingness to take any meaningful risks in the web space really frustrates me. I don’t think expanding the LiveOps program to be it’s own sort will be any more effective than the old featuring program was. When a game updates or has a big event, that information should go to the players most interested, not just broadcasted to everyone.