Hey, thanks for stopping by! So I have been working on my roblox simulator game for about 5 or so months, and the game is almost ready for launch. But the thing is, I searched up some YouTube tutorials on how to advertise a Roblox game, but everything is different now with the new ad campaigns and there aren’t many videos covering how to sponsor a simulator game with the new sponsoring system. I currently have around 13 thousand Robux that I plan on spending on advertising if you were wondering. Any tips are greatly appreciated and please drop some tips if you know a bit about advertising simulator games, or even just any game in general!
I would suggest you to absolutely not advertise your game if your whole budget is 13K. It will only keep a concurrent playerbase for less than three days maximum. I personally have done numerous marketing analysis and I can assure you that your budget is too little. Maybe consider paying a YouTuber/Short video creator to make videos for you, will probably do better than the Roblox ads system.
To be honest, you can actually risk sponsoring with 13K a day, but you’ll need to assure that the CPP (Cost Per Play) is lower than the AIPP (Average income per player). Do you think that your monetization is intense enough to manage that? By enough I mean that by the end of each day you can recoup your marketing budget.