I’m LowPolys, and I own the studio that created Construction Simulator. We’ve been pretty successful gaining 4M visits, and hitting the front page for ~2 days. We are currently being featured on the Rthro tab, which has really helped us maintain players and revenue for the past couple of weeks. We have also had some well known YouTubers play our game, including RussoPlays, Seniac, and GamingWithJen in the English sector.
We’ve encountered quite a few bugs during our development, and it’s been a pretty rocky road. Our motivation dipped a few weeks ago and we sort of abandoned the game. However, we recently have felt refreshed, and want to continue polishing Construction Simulator before pursuing other projects.
We are planning an update that adds new features, new content, and rebalancing. What I’m most excited about is gamepad support so we can enable console. What we’re hoping is this new content, and features meant to improve retention such as a daily reward wheel will help us keep players engaged. Looking at our monthly statistics, our day 7 retention was insanely low, with the last reported month with a good amount of data to analyze being May, where it was 2.68%. Our week 1 retention was also about 10% lower than the top 250 games by gameplay time (we were 300th in May).
Our revenue, while it’s nothing to scoff at in total, has never gone above 1 robux per visit looking at monthly before fees, which is if I’m correct is very low.
I’d love if you guys could give me some tips on how to boost our game stats, and also answer these extra questions:
Is localization worth it right now? What languages? We currently have Russian support but no other languages.
For advertising, I’m looking to spend about 100K once our update is ready. Is this worth it when we are already at a consistent, concurrent 300-500 players? If so, how should I spend it?