When I go to a run an ad depending on which ad I want to run, it gives me totally different view estimates. Even if I want to spend the same amount of Robux at the same time, one ad will receive nearly 400,000 less views. This is happening for almost all of my ads – personal and group created.
It may be because they’re different types. Square, vertical, and horizontal ads all use separate pools because they can’t stretch/squish them into other views. You’re getting more estimated impressions on the square ad because there are less ads in that pool than the vertical ad pool.
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There’s wayyyyy more slots for viewing the skyscraper/banner ads, basically every page has one of each. There’s actually very few square ad slots on the current roblox page layout it seems like.
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Even on just two square ads, I am getting different estimates when asked at the same time.
Probably because once you make the first bid, you have altered the space available in the pool
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