So, it says I have 1.78% Day 1 retention rate, despite this data. I don’t know if im reading it wrong or what.
As you see, I advertised for 2 days, so the second day of advertising is the d1rr that matters. As you see on the bottom chart, there is 45 returning users, and on the top, it shows 438 new users (my cursor is highlighting the second day of advertising on both charts).
Which means it should be showing a retention rate of 10.3~ ((45/438)*100), but instead it shows this:
Could someone explain what’s going on?
EDIT:
I just noticed my mistake, and on the top chart I should’ve been hovering over June 15th, however that means I have an even higher retention? Which still begs the question why 1.78% d1rr?