I’m trying to use ads manager for the first time, and I have a car game that’s sitting at 0 players, and I want to change that to a decent number like 200-500 players, So I wanted to sponsor my car game and I want to know, What’s the best number of ad credits to get that many players?
Yeah no thats not 800 ccu. That’s just a 800 ccu peak because you had the highest ad bid rate. Which means you were one of the most paying ads at certain point of the day which means it sent you all those players to burn your ad credits at that rate.
CCU means concurrent users, and a huge spike means you’re burning your ad credits since your ads have the highest CPP settings available on the ads network.
CCU (Concurrent Users) Fluctuations and Advertising
CCU is not solely determined by how much you spend on ads. Once your ads end, player count often drops significantly. It’s important to understand that success doesn’t come from a single day of advertising—it requires consistency.
Spending a lot on ad credits doesn’t guarantee high player counts. The success of your ads depends on your CTR (Click-Through Rate), which is heavily influenced by the quality of your thumbnail and icon. Eye-catching visuals that grab attention are essential to attracting players.
Your main goal with advertising should be improving retention and playtime. These factors will help your game perform better in the algorithm, leading to a more stable and sustained player base over time. Therefore, don’t worry too much if your CCU is lower during sponsorships and ads. If your game does well the player count will improve itself.
Man its hard. I got my old game RoStock Racing Popular by simply getting a few players and getting some content creators to come and create content in the game, giving it attention.
1. Reach your community that you’re trying to engage. 2. Offer something in your game that other games do not have. 3. Get a few players, and study engagement. Keep people engaged in your game. If the majority of people are joining and leaving within a minute thats not a good sign. 4. Know your audience. Grow a community around your game..
Feel free to PM me if you need any help/advice. I’m not exactly the best developer, but I am great with connections and advising developers with getting their game popular. I was once in the playing field myself (trying to get games popular), and got to friend lots of developers and star creators who offered me great advice that I passed on to other developers. Getting a game big on Roblox is not easy. It takes effort and sacrifice.
Game advice: Do not take this personally, I only want to help but your game was a little buggy when I tried it out. Perhaps have a small testing team that can offer you expertise if you can, even if its just some of your friends. The game also seemed rather boring, and too similar to other driving games. I recommend your game have some sort of twist to it that keeps people wanting to play your game, and to come and check out your game rather than other driving games.