We’ve Rebuilt Sponsored Games!

Is it intentional to only allow one unique description per ad, but no way to re-run those ads? If not, this must be a design oversight, as you cannot re-run the previous ads

Example screenshot

If i wanted to use “idk test 1” as an ad description, it’s impossible to run it again with that same description. Also no button to re-run it shown


This is most likely intentional design because attributed plays are tied to each ad campaign.

Stats would get chaotic by being able to continue to run the same ad that would be getting a 28 day click through attribution window.

I don’t know how this works with running the ad multiple times from the start of each ad campaign
With a max of 28 days, perhaps the 28 day window continues on 28 days after that - or it all ends after the original 28 days.

This is brilliant news, and a significant improvement that now makes Sponsors considerably better than regular advertisements. Thank you for your work on this!


Has anyone seen any improvements in their CTR?

Gender still definitely plays a role in demographics on this platform.

Just because it can be seen as morally questionable doesn’t quite mean it isn’t a useful tool. As I’m sure you’ve heard this in countless replies already so I’ll keep it brief, statistics have shown that certain genders tend to play certain genres of games more than others, even on Roblox.

There is no stereotype being enforced. At first, yes, stereotypes will play a role. If the stereotype isn’t correct, it won’t be profitable, thus there will be no more stereotype. And if the stereotype is profitable, then you can assume that to a broad degree with many exceptions, it must be true.

Ignoring the tendencies for the 90% in name of inclusion for the 10% will in itself drive stereotypes. You can very quickly find out if a certain gender group prefers a game if you can test it out. If not, you’ll be in an uncertain state of mind and without being able to create a concrete answer, most people will just impassively keep the stereotype in their minds.


I have not seen any drastic change in my last ad I ran, but I’m going to continue to test it and compare.

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Anyone got any updates on this today? From what I’ve heard, the CTR is still absolutely shocking. If that’s so, ill be waiting until it’s further fixed until I sponsor anything.


Apparently, it’s been fixed, according to the posts above, though no post-update results have been shown yet.

Hopefully somebody provides some photo evidence. I have enough funds for a ‘alright’ sponsor, but I don’t have that much that I can slap 30k down to test it and it to return nothing.

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Here’s what I got recently. Unless it’s massively improved within today it’s still not great. That, or my game icon is too dark. (this was my best category out of 6 tests based on mobile, tablet and pc by gender.) I then assumed its just because of the small amount and slapped down 100k spread across 2 weeks but stopped it as it was showing higher CPP and CPC rates than this test.


My game was Top Rated #21(which is exactly where the Sponsored Ad goes) at the time of this update and my game has disappeared from the whole page since, even though my ratings have been improving at the same pace that caused me to get that high up there to begin with.

Was there an adjustment to the Top Rated algorithm with this Sponsored games improvement? Does the sponsored ad slot happen to consume whatever game would’ve been in that slot otherwise?

Been trying to sponsor my game for the past 2 hours for an update :frowning:

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Most likely not ROBLOX’s fault. This update makes it a lot easier to advertise for people with games that only appeal to a certain gender/certain age groups. You probably just didn’t use the tool well.

Yesterday, I launched a sponsor for my game with R$25,000 and I surprisingly got 0.045% CTR. This is the lowest CTR I’ve had since I’ve been using the ad/sponsor system ever. oof.

This doesn’t add up. This is hurting small and medium creators, it makes it difficult to reach an audience if our hard-earned money goes to waste through weird sponsors.

Please fix this.


It could be partly due to the Roblox event. (RB Battles)

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You think that’s bad I can’t get past .02

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I would recommend not sponsoring at all still the impressions suck right now.

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That’s crazy, nearly 44 million impressions and 14k plays… I feel like they’re not being displayed in the correct places. If I wanted to sponsor my game for 25k Robux that would cost me nearly £250. And to only get 14k plays on average is really not worth it.
I’m not sure how much it will cost to get so many concurrent players on at once to get onto the front page, but it’s sure not reachable for most devs. Unless they have an abundance of Robux saved up from beforehand.
Even to get 100k plays in 24 hours it will nearly cost me £1750 which is still nowhere near enough hourly plays to get up there on the front page. Unfortunately the whole of the front page is taken and will continue to be held by the same games with devs that are stinking rich. With others occasionally breaking through the barrier. A position that most of us will not be able to get into.


Money isn’t even the issue it’s the lack of ability’s to break even. We dropped 110k robux and only got 180 million impressions and 30k plays. That’s definitely not worth it. We only made back around 30k robux.


That’s terrible. I didn’t think it was in such a bad state. It would be nice to hear from the dev team to see what’s going on. I’ve never had any issues with sponsoring until this new build came out. I’ve created a few sponsors for one of my games with different settings to see if it was just an audience issue. But I keep getting the same results.

On average it is costing me $4R per play, with a 0.04% average CTR which it seems a lot of devs are getting.

I’ve got a Christmas event I wanna push out by the 20th aswell for my new game, but at the current rate it doesn’t look like it’s even worth doing.