We need help improving monetization, session playtime, and player retention

Hi,

So in December we released our game Tile Run which is a take on spleef with special abilities and cosmetics, however something just isn’t working. We need help all-around, with monetization, session playtime, and player retention

Game link: Tile Run! 🏃‍♂️ [NEW!] - Roblox

Monetization

Here’s what we’re currently doing for monetization, and what we have in the works:

Game passes:

  • Special ability (allows you to randomly swap positions with a user, we’re planning on adding a push one in the future
  • VIP (gives you a chat tag and 30% XP boost)
  • 2nd ability slot
  • Double money

Devproducts:

  • Money (500, 1,000, 2,500, 10,000)
  • Unlock all abilities for a certain duration (15m, 30m, 1h, 4h)
  • Double XP for a certain duration (same as above)
  • Event/modifier rounds (gives rounds certain traits like fog, disco, low gravity, etc)
  • Purchase abilities with Robux
  • Donation
  • Ability to troll users
  • Special crate for special cosmetics

Our statistics, the large spikes come from when we used Roblox ads, pretty sure we’re still in a net negative when it comes to money in vs money out


Session playtime and retention

Here’s what we’re currently trying to improve session playtime:

  • Spectating (also allows you to troll users)
  • Things to do in the lobby while waiting for a new round to start (mini spleef, obbies that require abilities)
  • Leaderboards in the lobby to give some motivation for players to win rounds, break tiles, etc
  • Quick but descriptive tutorial
  • Localization
  • Cosmetics

Our immediate plans for session playtime:

  • Ghost spectate to allow players to do something while in the lobby

Our statistics (again the large spikes come from when games were advertised):


Audience statistics:

Here’s what we’re currently trying to improve retention

  • Daily and group rewards
  • Leaderboards
  • Abilities players have to work towards
  • Localization
  • Cosmetics players have to work towards

Our immediate plans for retention:

  • Quests (complete an obby, break x amount of tiles, place in the top 5, claim x amount of daily rewards etc)

Our statistics:




I’m posting this on behalf of the team I work with, statistics aren’t my strong suit so let me know if there’s anything I’m missing or if there’s any more information I can provide.

Thanks in advance for any insight.

2 Likes