Over the last couple of years, I’ve noticed that advertising on ROBLOX doesn’t work, unless you drop a very large amount of money into advertisements - and even then, you risk the advertisement not being successful whatsoever. I remember a time where a 50,000R$ ad and sponsorship campaign was enough to garner at least 1,000-2,000 CCU counts, it seems like ROBLOX is so saturated with ads, especially from very large game companies that spend ungodly amounts of money on game ads, that the ad system is useless now.
Back in April, when my game was first starting out, I ran a big ad campaign over a weekend of around 150,000 R$ - the game only peaked at 150 CCUs during this campaign.
What really made the difference, was using a service I found on Twitter, in which the people at this service would connect you with big(ger) YouTubers to make videos on your game. I did this, and the game blew up, reaching a peak of 3,000+ CCUs, the most amount of players I’ve had on a game since 2015 (peak of 6,000+). However, as seen by my game maintaining only 100-200 CCUs today, that did not last extremely long.
I have since tried numerous times to contact that service again for another sponsor with their affiliated YouTubers, and I have been ignored/left on read numerous times, despite doing business with them in the past. I will not be naming them, since I really don’t have a desire to “expose” them.
It is very frustrating trying to get my game to reach even a third of the CCUs it once held, and we have made sweeping changes to it, that have drastically affected gameplay in a positive manner, since it reached its peak. I also recall that sometime over the summer, ROBLOX drastically changed their search algorithm…
I am wondering how others do it?
