Well, I think that your game is pretty cool. You could add: 1) A tutorial so players get to know the game more 2) A daily reward 3) Special offers that expire after a period of time 4) Special perks that are unlocked when you buy a title 5) A special building tool when you win a building match 6) You could make a kind of library where a player could get ideas for some custom buildings
As a sandbox game it needs to be easy for a lot of players understand so maybe a guide or maybe a thing that flashes in the side with tips, other than that the game looks fun!