I’ve been doing some sponsoring on my game, the highest CTR I’ve gotten is about 0.043% - 0.059% on computer, and around 0.025% on mobile.
The sponsor with my best Cost Per Play costed me 1.76 robux per play.
Is this good/somewhat good? Should I keep sponsoring like this? Or should I try changing my icon and such before I invest more?
Try to get as high as you can- invest 250 robux for each advertisement to know for sure how an ad will fly. Then pick the one with the highest CTR- try to get like 4 potential advertisements to choose from each looking different. Get the one with 1%-2.5% or even more to be your prime ad.
Alright, I will try that… however the highest CTR on an ad I’ve gotten is 1,03%, but that was kind of a clickbait ad I experimented with. The highest CTR on an “actual” ad I’ve gotten is just 0.82%, not sure if I’ll be able to go as high as 2,5%…
And what about sponsors? I’m getting a Cost Per Play of around 2 robux (varies a lot), is that good?
Currently I have 650 robux worth of sponsors running, and I’m getting about 0-7 concurrent players. I’ve heard of people saying they were getting 20-50 players with 600 robux sponsors. Not sure what the problem is 
.
The amount of concurrent players per robux spent on advertisement depends on 2 factors: The CTR of the advertisement and player retention. If you have an average player retention of 10 minutes, and get 4000 clicks per day then your concurrent players will be around 500-600 +. It works like that. As for advertising, the game is really what matters the most in terms of how many players at a single time.
Yeah, you’re right, I can calculate concurrent players using average visit length and number of clicks.
However I think you majorly misscalculated here:
If you have an average player retention of 10 minutes, and get 4000 clicks per day then your concurrent players will be around 500-600 +
If my calculations are correct, 4000 plays, not clicks, per day with a 10 minute average visit length, would give just around 30 concurrent players…
That example was given from my previous game RoTube 2, those were the average statistics. My ad was horrible but somehow I got some organic growth with ~10 minutes retention. You’re right though it heavily depends on a lot of factors, but if it is a new concept game then it will gain organic growth more easily.
Oh I see, a lot of your game’s visits must have come from other sources than the ads. If you had 4000 clicks (and assuming that 100% who clicked visited the game, which is not likely), you would be getting about 2,78 players every minute, if they stayed for 10 minutes, it would be an average of about 28 concurrent players just from the ads.
Was that at the start of advertising, or after a while of ads constantly running? Did you use any methods other than ads?
Currently, for me to get 4000 plays per day to get those 28 players (not even speaking about your 500-600+), I would need to spend around 9k on sponsor (having a 2.25 Cost Per Play), which is a lot more than people seem to be using to advertise 
.
I don’t know too much about maths sorry but I will say this: If your game has a new concept (something not seen usually) OR high concept (popular idea), high retention rates (10-20+ minutes per user), and good advertisement/sponsor (1.2-2+% CTR) then if you advertise 10k robux you will no doubt get 500+ players for the entire day. This is something seen not just from me but from other developers I know as well. Hope that helped- i’d say 20k advertisement in these cases might get 1.2k players.
From there you have to make them keep coming back and that is based on your game plan. Hope this helps in the future and good luck.
Alright, thanks for all the tips, will keep them in mind!
Sorry to bump the topic but are you saying 10k Robux will get you 500 concurrent players or 500 total plays. I’m so confused.
If you’re saying concurrent players, how is that even possible. 10k gets me like 100 concurrent players max. And if you’re saying total plays, why so low.
Also curious if he’s talking about concurrent players or plays as both seem off.
Just curious; are you breaking even with your 10k placements with ~100 concurrent players? Not asking for robux/visit ratio, just curious if you’re seeing relative success running at 10k.
10k can average me about 70 playing and push 100 playing with a game that has about a 12-minute average playtime.
I am sorry to bump this yet again, but since the solution response was confusing Ads with Sponsorships, I feel that it’s worth it.
The ctr numbers @crossbar referenced are correct, but for User Ads, not to be confused with sponsorships. Sponsorships are the game you see as promoted.
Sponsorships have much higher impressions per robux than User Ads, however, since they are smaller, have much more competition (and other many factors I suppose), their ctr is ussually much lower.
For Sponsors you should aim at least for about 1-2.5 robux per play, depending on type of game, target age and the platform, although the lower the better!
And regarding ctr in sponsorships, anything above 0.1% should be preety good.
