I’ve heard that the average CTR is about 1%, but today after bidding R$1000 on an ad, my CTR is…
0.26%.
So, is the average CTR lower than I thought, or is my luck really so terrible?
8 Likes
Is because 6k people see your ad/sponsor but only 17 clicked on it, so only 17 of 6k persons likes your ad/sponsor and clicked on it
(1% of CTR is the amount of a “+/- good” ad/sponsor)
5 Likes
I think the fact that the name is called “Cart Ride around NewFissy! [BETA]” explains it.
21 Likes
From all of my own experience in advertising, my CTRs usually stay around .5-.7%, while some get up to 1% rarely. I don’t know if I would call 1% an “average CTR” because CTR’s have a lot of different variables.
This also is going to depend heavily on what actual ad you’re running. If the ad doesn’t get people’s attention then they obviously won’t click on it.
6 Likes
Adding all of my ads total CTR up (excluding the box ads which are known to get about 0.05 ctr regardless) it averages out to a CTR of 0.76. I’d consider that to be an accurate average. Aim for 0.7 or higher.
My highest CTR ads are like 2.06 and 2.20, and excluding the higher end CTR ads most of them are between 0.6 and 0.7
How much you bid, what day you advertise, what your ad looks like, and whether its a skyscraper or banner will all affect CTR
A smaller bid means there will be less impressions, so it’s easier to have a significantly higher/lower CTR.
If you advertise on a weekday, a majority of Roblox’s userbase will likely be at school/busy doing homework when they aren’t sleeping, so there will be less impressions overall.
Banners and skyscrapers aren’t always shown at the same time, and the box ads are extremely hard to find (they’re at the bottom of user profiles, and afaik that’s it) so box ads will naturally have a CTR below 0.05.
6 Likes
Yep, in the morning I have 48K impressions and 0.48% CTR. Still very unlucky but better than last night.
5 Likes
I’d reckon its 1%, used to have an ad that would get 2%
4 Likes
Well, I got lower CTR’s too.
My lowest is 0.08%, my highest 2.25%
If you take the normal ones, my average CTR is about 0.4%.
3 Likes
so 4,05% ctr is good? but i’ve spent like 40 robux just to try it
2 Likes
40 RBX is way too little to estimate how well ad is performing. You need more views for more accurate data.
No idea what ya’ll put on those ads that get 2-4% CTR, I can barely reach 0.4%
2 Likes
I’m surprised, with 20 robux i got more than 20 clicks
1 Like
I had this 
