Right now I’m trying to figure out if I should focus on my thumbnail CTR, or my detail page CTR, and I can’t really find anyone talking about what a good detail page CTR is, which I would think would be pretty important. These are stats from my game from the last 30 days (the game’s genre is action, FYI), and the detail page CTR seems pretty bad. Does anyone else’s analytics look like this?
it is too low. try 50%+ detail page ctr
to put things in perspective
your impression ctr (which include directly go into play without into detail page) = 5.46%
5.46% is actually quite good.
details page visits/impressions = 1414/25993 =5.44%
so majority impression will go through details page.
current QPTR is 0.65%. you can see the benchmark of your game genre, i guess it would be 2-5%. so we need at least 2/0.65 =3.0769 times the current details page ctr to meet the lowest benchmark
current details page ctr is ~15%
3 times of that is 45%