What's wrong with my monetization?

Hi,
I have a similar game to Build a Boat for Treasure with zombies and bases instead of ships. I don’t expect this type of game to earn very much, but I think the amounts I’m making are ridiculous. I have around 10K visits a day, and from that 3K players are new. My earnings are around 8-12K a day, the average playtime is around 25 minutes and the game has 70-150 players over the day. I’ve seen some roleplay games’ stats, one of them had 14 Robux per DAU (daily active users) and the other one had like 4 Robux per DAU, and I have around 1.2 Robux per DAU. My game does a great job at keeping the players in the game, it has a really long average playtime and retention, but it isn’t that good at earning. The monetization of the game: random Robux crates, weapons for Robux, in-game currency for Robux, limited starter pack, I’ve read that these things are really good for the monetization and yes they are, they are the drivers of my revenue but I think they don’t earn enough. By the way, bringing more players into the game won’t rise the Robux per DAU, and I’ve also tried ads, and sponsored ads and they were okay, they returned the spent amount but nothing more. So I don’t need more players, I have to work with the players I have, but I don’t know the thing I’m doing wrong.

The game:

My questions:
Is my monetization really that bad or that’s what every game (with the same amount of players) earns?
If my monetization is bad, then what am I doing wrong?
And if the problem is the type of the game, then should I give up on the monetization?

I have to pay developers and it’s not easy with this.
Thank you for any help!

2 Likes

Do you have any rewards that could otherwise benefit Premium users? Since that’s where you get your robux from mainly;

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Your monetization system is already P2W, you could either go further on the P2W path or maybe, you could reform your game’s monetization strategy to only sell cosmetics and decorations, poorer players would enjoy it, but you wont earn much either.
You could just update your game bit by bit normally, should already be grateful that it’s growing independently, cant expect too much, man!

I don’t agree. The game is not p2w. After 1 round of surviving 5 waves, I survived 15+. If anything, the progression is too easy.

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This is P2W, whether if it’s absolutely a cash-grab or slightly P2W, it does have inequality with Robux, not skill or time.

If anything, I’ve seen some games with same amount of DAU implement something as annoying as podiums for gamepasses. Y’know, the plates that have stuff hovering above them and that are colorful? You’ll get what i mean if you’ve played medium difficulty obbies before.

Might discourage from doing this though, since some might find it annoying and will quit. I don’t think noobs will care though.

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I think that’s a really good point, I have never played the game from the start. I’ll make the start slightly harder and I’ll play it from the start. Thanks for the idea!

These systems like Robux crates and others… might sound like pay-to-win, but I tried to make them fair and not too much of them. I wouldn’t say that the game is pay-to-win as you can see on my revenue.

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Yes I have premium bonuses in my game, and I make 4-7K Robux a day from premium payouts, and the premium players percentage is around 4.5%.

Have you actually tested this by buying something?