I did sponsor my game on Roblox but my CTR was only 0.06%. I want to get it higher and want to know what I did wrong with my Icon and how to improve it.
I heard that the CTR in average is about 1% and I want to make mine more like that, but I am not a very good artist, that is why I need help on what to change.
from what i think, the colors don’t pop. the red text with a neon red background wasn’t a good idea
In my opinion, you can’t really tell that the user is running due to the flat forward perspective he has. A side angle of the player (or multiple players?) running would further convey that the game is a race than it currently does.
I’d say that the scene is bland, has low contrast and there’s only one color.
I couldn’t immidietely tell that it was about obby races before I saw the ladders and stuff in the background.
At a first glance I thought it was just a roblox character behind some red background
It also really depends what type of advertisement you have (banner, skyscraper, rectangle) and where you are advertising,
Since there are no ads anymore on the games page, the only advertisements players really see are rectangle and skyscraper advertisements. banner ads are as far as I know only visible on pages where the player is not really looking to play (like on a player’s profile page).
concerning mobile advertisements, in my experience mobile users don’t tend to click on advertisements as much as pc players, so I recommend not aiming your advertisements to mobile.
Looking at this advertisement, you should try to make a higher contrast and add more colors, people tend to click more on colorful and more cartoony ads rather than single-colored ads
It’s not clickbait, the title gives away what the game is about so people are less likely to check it out. Sounds scummy but it’s how marketing works.
The bid is a very small amount and square ads tend to get less clicks than skyscrapers. My personal recommendation is having a large amount of skyscraper ads running with 3-5K each.
I believe it would be because of the picture it displays, let’s say it’s just not eye catching or the name sounds interesting, or even that you didn’t bid enough into it to find the players that are interested.
