Why is my game's sponsor CTR low?

Help and Feedback Game Design Support
#1

Hello. So yesterday, as a test I decided to sponsor my game for 25 Robux for 1 day.
The day is now over, and of course, I know I can’t get high numbers like visits, but what about the percentages like CTR?

Alright, this is a story game, and I tried to target towards those who play story games the most:

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(I think) these percentages like CTR are pretty low. Now I have thought of 2 reasons this could be the case but I am not sure:

  1. I need to spend a certain amount of Robux to actually know how good sponsoring will be.
  2. The logo isn’t good enough, or confusing. (Although, I did get 6 clicks and 0 visits, and I usually saw that the visits are about half the number of clicks so I don’t really know.)

Game link: Train Travel [Story] - Roblox

I would like to know if there is something I am missing.

Thank you.

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#2

It certainly is weird, i got 7 clicks for 10 robux

I think its because of the logo, it looks like a fake game (no offense), looks like you took it from someone

The words should be straight

You dont have to change it, but it would look better

Or bid more robux

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#3

Hello! Well, we made the text and the background, but we hired an artist for the train and the berries. And we did some research so we don’t think it’s stolen.

Thanks for the feedback!

#4

your CTR is probably low because of your targeting. Sponsors really dont get that much clicks with your bid. Targeting ONLY <13 will limit your impressions to a few thousand, of which would most likely see your ad behind like 20 other sponsored games. Try expanding the targeting and getting a more catchy thumbnail. More colors, etc. That way it would stand out more to the competition and expand the budget.

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#5

This is a random test I ran nearly 2 years ago. I received a much worse CTR(although that’s likely attributed to the icon used).

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I suggest you use regular advertisements instead of sponsored ads, as from every single test I’ve ran or seen, they’ve always garnered better results.

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#6

Logo is not roblox themed or super stylish if that’s what you’re going for.

Also u have 0 concurrent and likely no like ratios so people would know before clicking that it’s a new/dead game.