A lot of people will initially say ads are best approach to take but when you really think about it they aren’t the best approach because of these reasons:
Ads will only appear for people that are on PC. This means you are only showing ads to less than 50% of the users on Roblox. However that isn’t actually how many people ads are showing to because lots of people use ad blockers so in reality you are really only really showing ads to about 25-35% of all of Roblox users.
Ads also don’t appear on the games page but instead only a select few pages. I am assuming a lot of kids just go to the games page and that is near enough the only page they visit on roblox meaning they probably hardly ever come across any ads.
Don’t get me wrong ads are still a very powerful tool to use but they have there limitations.
What is the better approach then
A good approach would be to get a YouTuber to play your game and make a few videos about it. Lots of people will play a certain game just because their favourite YouTuber is playing it and if that YouTuber has thousands of subscribers then those thousands of people will see your game and may want to check it out for themselves.
However that approach is very impractical for a smaller developers like myself because you need to have good contacts and know the right people to get that YouTuber to even think about playing your game. This then brings me onto say this:
Before you release your game you should try and build up a community. This way you can advertise your game directly to your fans near enough free of charge. If you have a small loyal community you could get a stable player base that will naturally grow overtime as your community grows and your game grows. Here is a little quote from a medium articles about how Dungeon Quest became a front page game literally overnight:
Dungeon Quest exploded into popularity and has been one of the top games since. How was that experience for you?
I remember my Discord had 100 people in it and we were doing a small test run of about 10–15 people. That night I went to bed expecting everyone to be done playing it by the morning, but when I woke up there was over 300+ people on! Next thing you know, a couple hours later there was over 10,000 people playing the game!
Other ways to get a playerbase
- Sponsor your game. Sponsoring your game is a very powerful way to get a big playerbase because you could set it so your sponsors appear on every platform.
- Advertise it on social media.
- Showcasing your game in the #development-discussion:cool-creations category to get some interest in your game.