Look forward to an improved Ads Manager flow, more Ad Credits, enhanced ads reporting, and more.
Hi Creators,
This year, we’ve deepened our investment in our advertising solutions to help you unlock your full potential on the platform. Post-RDC, we wanted to share a summary of this year’s progress, and look forward to some of the updates to come.
TLDR:
Helping you grow and reach more users
Ads can help bring new players to your game, and keep them coming back.
This year, we launched a whole new Ads Manager, with over 40 improvements to help you get more players, at lower cost, in less time than ever before.
- Campaign creation is now far easier. You can now create a campaign in just three steps, built around your objectives. Just tell us your goal, and we’ll help find you players aligned with that goal.
- The cost to get a player to join your game, or cost-per-play, is now over 71% cheaper thanks to performance improvements under the hood. You can now get a player into your experience for less than $0.01.
Over 45,000 of you have already used Ads Manager this year - up 70% on last year.
- Ads now play a key role at helping your game get discovered: The 5 newest experiences to reach the top 20 by earnings all started with Sponsored Experience ads, helping open the door to wider discovery.
- Ads is helping established games attract new and relevant users: Conversion lift studies we ran showed that the typical experience running ads sees a 150% lift in impressions, a 24% increase in plays, and a 16% increase in playtime. Numbers can vary based on your level of spend.
There is so much more to come! At RDC, we shared a few major upcoming launches which we’re excited to get into your hands.
What We Announced at RDC
Enhanced Ad Reporting in Creator Analytics (Late 2025)
Understanding how different audiences discover and engage with your content is a powerful lever to grow any experience. That’s why we’re excited to enhance Creator Analytics with new tools that illuminate the unique journey of your viewers, based on how they found you.
Coming later this year, you’ll see detailed acquisition and retention metrics for each growth source. This will help answer a key question we often hear: “How do users from different sources contribute to my channel’s success?” By seeing the distinct behaviors of each audience segment, you can learn how they complement each other to build a thriving and diverse community.
Search into the new Ads Manager flow (Late 2025)
We have heard the feedback about wanting simpler, more scalable search ads.
We’ll bring Search into the new Ads Manager flow, which will enable you to seamlessly show up in the promoted Search results to reach more users who may be interested in your game.
We’re also working on bringing Sponsored Experience ads to more engaging formats and destinations, and will have more to share on this very soon!
Co-marketing to help you reach users off-site (Late 2025)
We are testing a new program with select creators where our experienced growth marketing team runs your ads across major off-Roblox platforms, reaching relevant users and bringing them directly into your experience.
Other games bringing new users to Roblox can benefit you, as new players find their favorite experiences on the platform! Over time, we want this to become as seamless as running on-platform ads for all creators, to find the best users for your game, wherever they are.
To learn more about this program, please sign up here.
New Maximize Spend Objective (Early 2026)
This year, we made Ads Manager goal-based to help you drive engagement and plays from users at different stages of their life cycle. At RDC, we announced that early next year, we’re launching a new monetization-based objective: Maximize Spend, which will optimize towards users most likely to spend time and money in your experience.
More Ad Credits with your Robux
In line with our DevEx announcement, you will now get 8.5% more value when buying Ad Credits with Robux! 1 Ad Credit now costs 263 Robux, down from 285 Robux prior to RDC.
Helping you earn more within your experience
We’re building for a world where you can make meaningful money from ads within your game —with full control over how they work alongside your other monetization tactics.
This year, we launched one such format, Rewarded Video ads. Over 100 experiences already have Rewarded Video in them, and the results are already speaking for themselves. The creators of Brookhaven are already earning five figures monthly, while creators of other games like Easy Glass Bridge have seen earnings go up by more than 40%.
We recently expanded Rewarded Video to all ad eligible Windows PCs, where we are seeing users spend more time and money within experiences after engaging with a reward.
Rewarded Video for more creators (Late 2025)
We’re just getting started here as well. At RDC, we announced that Rewarded Video ads will soon be live for tens of thousands more creators to use as an additional way to earn on Roblox.
We’ll share an update in the coming weeks which will help you learn about your eligibility.
More controls, functionality, and reporting for ads within your experience (Late 2025)
It’s not just the ways to earn, it’s also who you can earn from. Whether it’s new users, casuals, or your top fans, we want to give you the tools that enable you to build the right choices for all users into your games, so you can maximize your earnings.
To help you do this, we’re investing in giving you more controls, functionality, and reporting so you can better manage ads and your earnings. This will allow you to control the ad experience of your users, and give you more choice over when you show ads.
We’re also bringing more advertising data into your monetization dashboard, so you can see how your ads are working alongside your other monetization tactics.
We intentionally design all of our advertising solutions to be a win/win/win for creators, brands, and users.
As we continue to build, we want to do so with your feedback, and this goal in mind. Please share your comments below!
Thank you.
I am the dev for easy glass bridge. I wanted to keep my game as free-to-play as possible, so it has pretty low monetization (there is 1 game pass). I decided to add Rewarded Video because it allowed me to earn more than just premium payouts, while also keeping the free-to-play aspect of the game. Personally I think it could be helpful for those who are looking for ways to monetize their game.