In December, we introduced the Acquisition page to show you where new users are coming from and how well they’re converting to players. Today, we’re taking this page out of beta and adding:
Acquisition breakdown by platform
Acquisition breakdown by Roblox channel
If you’re interested in giving feedback on our upcoming analytics products, please fill out this quick form to join our creator analytics community.
Acquisition breakdown by platform
Previously, we only showed acquisition metrics for mobile phones and tablets. Now you can breakdown these metrics by multiple platforms:
Previously, you could see acquisition data for broad Roblox channels like Search & Discovery, Sponsored Ads, and Cross Experience Teleport. You asked for a more detailed breakdown, so the data is now split by:
Improve your conversion rates from Roblox channels
You can improve your end-to-end conversion rates (impressions that resulted in a play session divided by total impressions) by making sure that your experience icon, title, and description are accurate and engaging.
Use the chart below to track how changes to your experience metadata impact your conversion rates.
I was wondering if you have any plans to incorporate funnel statistics for User Ads? It would be extremely helpful for me to be able to track the conversion rate of users who click on my Ad and become players. Currently, I am unable to accurately measure this and it is hindering my ability to optimize my ad campaign.
Can we expect some kind of custom analytics feature in the future to track stats like “Item Purchases”? I think that could be really useful for balancing our games.
I was just thinking earlier how nice it would be to see who joined from their friends. Loving these updates to help us base where our players are joining from!
On the page, you can see new users and conversion rate for Sponsored Ads in the table and the charts. We’ll discuss how we can make it easier for you to view Sponsored Ads conversion rate over time.
Thank you for this, certainly going in the right direction.
Proper definitions would be in order - eg. exactly what is meant by “Home”? Members of the same household - same IP - maybe alts?
What totally escapes me is the breakdown of Impressions defined as “your content displayed per traffic source”. a) we are talking games (newspeak: experiences) only, not any other kind of content, right? b) Impressions could be broken to where they appreared - which section, or sponsored impressions, but “traffic source”? What do you mean by traffic here?
Could it be that only for my game the number of new visitors jumps up every weekend, while for the benchmarked games it is more or less flat accross the whole week?
There is something seriously wrong with that benchmark line. All games go up in weekend. Roblox in general has more players in the weekend. I really do not understand where that benchmark comes from.
