Previously, you could see acquisition data for broad Roblox channels like Search & Discovery, Sponsored Ads, and Cross Experience Teleport. You asked for a more detailed breakdown, so the data is now split by:
Improve your conversion rates from Roblox channels
You can improve your end-to-end conversion rates (impressions that resulted in a play session divided by total impressions) by making sure that your experience icon, title, and description are accurate and engaging.
Use the chart below to track how changes to your experience metadata impact your conversion rates.
I was wondering if you have any plans to incorporate funnel statistics for User Ads? It would be extremely helpful for me to be able to track the conversion rate of users who click on my Ad and become players. Currently, I am unable to accurately measure this and it is hindering my ability to optimize my ad campaign.
Thank you for this, certainly going in the right direction.
Proper definitions would be in order - eg. exactly what is meant by “Home”? Members of the same household - same IP - maybe alts?
What totally escapes me is the breakdown of Impressions defined as “your content displayed per traffic source”. a) we are talking games (newspeak: experiences) only, not any other kind of content, right? b) Impressions could be broken to where they appreared - which section, or sponsored impressions, but “traffic source”? What do you mean by traffic here?