We’re thrilled to announce that the User Acquisition Dashboard is now available as a public beta to all experiences with 10+ DAUs! This dashboard gives Creators visibility about where your users are coming from and how they convert.
The User Acquisition Dashboard aims to give you an end-to-end view of your user acquisition funnel, which typically has 3 steps:
- Users being exposed to your experience (impression)
- Visit your game detail page
- Play your experience (game session).
Currently, the data is limited to mobile phones and tablets only. We’ll expand to cover other platforms such as web and desktop in 2023.
To make it easy to understand and more actionable, we decide to exclude the traffic from the “Continue” row on the home page as well as “Join friends and from chat”, and group the rest of the funnels into 4 categories:
Search & Discovery (S&D)includes traffic from home sorts, recommended for you, search, and the discover page.
Sponsored Adsrefer to the traffic from the sponsored section on the homepage.
Cross Experience Teleportmeans the traffic coming from another experience via teleport.
Otherincludes all other traffic that cannot be attributed or unknown sources, including traffic from external sources. If your experience has lots of external sources, you may see a high bar for this category.
Please note that we are planning to expand the categories in future releases.
The dashboard includes 4 charts and a table:
Game sessions per sourcebreak down the daily sessions by the categories above, which gives you a sense of where your converted traffic is coming from.
New userschart serves the same purpose as game sessions but focuses on newly converted users only so that you can measure your user acquisition effectiveness.
Impressionslet you understand where your experience is exposed. If you run ads or improve certain aspects of your experience such as engagement, you may see changes in corresponding types of impressions.
Search & discovery conversiontracks the conversion rate from impression to game detail page, detail page to play, and end-to-end (E2E) conversion. To leverage it, you can experiment with different combinations of thumbnails and experience names, and measure the results using the corresponding metrics (in this case, impression CVR).
The table aggregates the metrics over the selected period of time to give you a summary of the performance:
For sponsored ads attribution, we use a 1-day window for views (i.e. see your ad) and a 28-day window for clicks (i.e. see & click your ad). This means if a user clicked your ad but didn’t play your experience on day 1, for example, and then came back and played it through Search on day 6, this user and session will be attributed to sponsored ads instead of Search. Due to such reasons, you may see conversion rates go over 100% in some cases.
To get started, go to Creator Dashboard, choose an experience with 10+ DAUs, and then click “User Acquisition” under “Analytics” on the left navigation bar. Check out our official documentation to learn more.
Cheers to more insights,
The Creator Analytics Team