Brand Developer Directory [Survey]

[Roblox]

[Update] September 6, 2024

@Roblox

Hey again Creators!

Sharing exciting news, heard at RDC! Over a year ago, we created the Roblox Partner Program because we heard from creators and brands that you want more opportunities to seamlessly create together. We built the Partner Program to empower creators who want to directly support the brand ecosystem. The Roblox Partner Program includes a badge that signals expertise and helps attract new business opportunities.

What’s changing

We are updating the Roblox Partner Program to include more creators with proven expertise of working with brands, new categories, and badging requirements.

Brand Creator Partner

Our Notable Brand Developers will become official Brand Creator Partners and will earn a Roblox Partner Program badge. As a reminder, we are looking to include developers who meet all of the following requirements:

• Published at least 1 experience that has reached 4M+ MAU and 65%+ like score
• Has built a custom experience for a recognized brand, IP, or artist on Roblox
• An updated, detailed, and complete Talent Hub profile
• Account moderation history in good standing
• Developer submitting the survey must be 18 or older

For a chance to be featured as a Notable Brand Developer, fill out this form here.

Brand Media Partner

Additionally, we are sharing updated guidelines for developers interested in joining the Roblox Partner Program as a Brand Media Partner. These partners meet the following requirements (in a 6 month lookback, trackable by Roblox each calendar half):

• Have sourced or managed $USD 500K+ in Roblox advertising and/or fees associated with publishing avatar items on behalf of a brand(s).
• Have experienced in-house staff/team members focused on campaign management and brand partner support.
• Must properly and positively represent Roblox and Roblox media in market
• Account moderation history in good standing
• Have accounts payable history in good standing

Agency Partner

Advertising agencies will continue to play a role in our Roblox Partner Program as Agency Partners. Agency partners have been and will continue to be strategic partners who help guide the evolution of our offerings to brands and advertisers, advocates for brands to activate on Roblox and active members of the community.

If you’re confident that you’ve hit the mark with the criteria above, we’d love to hear from you! Shoot us a message at PartnerProgram@roblox.com. Get ready—newly qualified partners will be unveiled in January 2025, with fresh faces joining the ranks every six months!

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[Update] February 23, 2024

@Roblox

Hey again Developers ,

We are excited to announce the Brand Developer Directory is now live! Currently, we have close to 20 teams in our Developer Directory but will continue to expand our list over the coming months. As for the current list, we’ve elected to have the directory sorted in a random order but you are able to filter the list by skills.

Regarding eligibility:

• We lowered the requirement from 5M+ MAU to 4M+ MAU.

• In the future, we’d love to include UGC Creators. We are currently evaluating all of our options based on your feedback and will update you once we have more to share.

We really appreciate everyone who expressed interest and filled out our survey! We will continue to evaluate and share updates to keep you informed.

Thank you,
Developer Relations

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Hey Developers!

In the coming months, we will update the Talent Hub to include a new Brand Developer Directory that promotes developers with a history of creating engaging experiences on the platform and a history in partnering with brands. This directory will offer more visibility for you and your team to various brands, IP holders, and music artists from around the world.

We are looking to feature developers who meet the following requirements :

• Published at least 1 experience with 5M+ MAU and 65+% like score
• Has built a custom experience for a brand, IP, or artist on Roblox*
• An updated, detailed, and complete Talent Hub profile
• Account moderation history in good standing
• Developer submitting the survey must be over the age of 18
  • If you work in a group/studio, please have the owner submit on behalf of the team.

*At launch, we will feature approximately 30 developers taking into account experience and partnership history. We encourage you to express interest even if you haven’t built a custom experience for a brand for a chance to be featured in the future.

For a chance to be featured, please fill out this form!

Thank you.

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FAQ

How will I know if my team will be featured?

• A member of our team will reach out to you with the next steps via the contact information you provided.

Who should submit the survey from my team?

• Please have the main representative fill out the survey on behalf of your studio. We will accept only one survey per team.

Will the developers who don’t meet the requirements still have a chance to be featured in the future?

• We encourage you to complete the survey even if you haven’t built a custom experience for a brand for future promotional opportunities.

[transitumbra (Umbra)]

This is a good new to see developers (unlike me) will have a chance to be featured! Let’s be honnest, the previous updates weren’t crazy but this one isn’t so bad, and even, really good for big developers

[WhoseTrade]

I love this idea — just a quick follow up question

is there any plans to do something similar for UGC accessories? I’ve collaborated with over 15 brands and many don’t even have experiences, only virtual merch drops

[TheNexusAvenger (Nexus)]

@Roblox

Published at least 1 experience with 5M+ MAU and 65+% like score

Are there plans to reduce this requirement as time goes on? 5M+ MAU is a really hard target to reach.

[LowPolys]

How exactly is this doing anything but promoting the already ultra successful? 5M+ MAU AND past work with a brand is an awfully high bar to clear. If you are at that level I highly doubt you need your own sort on the talent hub to find work.

[jaysonp1pro]

Games with 5M visits and a 65% like rating are not the ones having trouble being featured…

[cybrcrimez (jay)]

Roblox is trying to enhance its marketability here!

This isn’t catered towards many development studios. This is something that I see as benefiting places like Dubit, The Gang, Gamefam, or Voldex. Some of these are multi-million dollar studios whose sole purpose is to create marketing tools for companies.

Will this benefit Roblox financially, yes! Will it benefit the community built around the platform? We’ll find out

[Trl0_P90 (Trio)]

This is cool and all but the 5M+ MAU requirement is a little much and only really helps the massive “corporate” developers like GameFam (which they don’t need to be boosted because they are already known lol)

[Mauio64 (Mauio)]

I highly doubt anyone whom has successfully published a 5M+ MAU experience really needs more exposure

[KadenBloxYT (Kaden)]

@Mauio64

I highly doubt anyone whom has successfully published a 5M+ MAU experience really needs more exposure

At least this one isn’t US only.

[Raki3dd (Raki)]

It’s a good change, the truth is that it will give many opportunities to small developers to stand out, but I don’t see the point that you have to be at least 18 years old😟

[buildthomas]

@Roblox

Has built a custom experience for a brand, IP, or artist on Roblox*

For the sake of democratization it would be better to break the catch-22 here if possible.

Teams that already worked with brands likely have no problem getting in touch with brands because they already demonstrated they can do it in absence of this program.

[Johnny_D3pp (Nik_REAL)]

Yeah I don’t see the point of that requirement, it will just prevent actual people who can’t get in touch with brands from getting a brand deal

[index_self]

Exactly my thoughts. Reminds me of that Creator Reward Breakdown statistic from 2022 where only 0.37% developers were actually making money, and the top 8 were already making 10M the year before.

It seems silly and a waste to boost people towards brands who’ve already worked with them before. Who is benefitting from this?

[eMisakie]

@Raki3dd

the truth is that it will give many opportunities to small developers to stand out

How is this helping small devs? If you have a experience with 5M+ MAU and have already worked with a brand before your not a small dev -_-

[buildthomas]

To be clear though these brand deals are often very large (5-6+ figure sums) and with that comes tremendous responsibility on the creators, so it makes sense to require credentials for this, because there are very few people who can actually do this.

My main point is that it shouldn’t be limited to successful creators who have already developed brand experiences but should also include successful creators in general. I’m not trying to say this should be open to most creators because that is misleading, this is really tough work that requires a lot of skill and discipline, and it’s not likely you can show you possess those skills without already being a successful creator. It’s in all parties’ interest not to waste each others’ time and money.

[Raki3dd (Raki)]

I think I expressed myself a little wrong in the message, I wanted to mention that by offering more visibility it can be great for developers who are not well known although they will collaborate with some brands👍

[Dysche]

It includes successful creators that haven’t done brand deals before, the 5M+ MAU requirement is there for that reason. They’re looking for creators that meet either or both criteria.

[Rocky28447 (Rocky)]

As @buildthomas rightly stated, studios that are already landing massive brand partnership deals don’t need additional help. Brands already know how to find these studios and have done so repeatedly.

Don’t clutter the Talent Hub, a place that exists for the sole purpose of helping smaller studios seek talent and small developers seek employment, with something that doesn’t help either of the two.