In the coming months, we will update the Talent Hub to include a new Brand Developer Directory that promotes developers with a history of creating engaging experiences on the platform and a history in partnering with brands. This directory will offer more visibility for you and your team to various brands, IP holders, and music artists from around the world.
We are looking to feature developers who meet the following requirements :
Published at least 1 experience with 5M+ MAU and 65+% like score
Has built a custom experience for a brand, IP, or artist on Roblox*
An updated, detailed, and complete Talent Hub profile
Account moderation history in good standing
Developer submitting the survey must be over the age of 18
If you work in a group/studio, please have the owner submit on behalf of the team.
*At launch, we will feature approximately 30 developers taking into account experience and partnership history. We encourage you to express interest even if you havenāt built a custom experience for a brand for a chance to be featured in the future.
For a chance to be featured, please fill out this form!
Thank you.
FAQ
How will I know if my team will be featured?
A member of our team will reach out to you with the next steps via the contact information you provided.
Who should submit the survey from my team?
Please have the main representative fill out the survey on behalf of your studio. We will accept only one survey per team.
Will the developers who donāt meet the requirements still have a chance to be featured in the future?
We encourage you to complete the survey even if you havenāt built a custom experience for a brand for future promotional opportunities.
This is a good new to see developers (unlike me) will have a chance to be featured! Letās be honnest, the previous updates werenāt crazy but this one isnāt so bad, and even, really good for big developers
I love this idea ā just a quick follow up question
is there any plans to do something similar for UGC accessories? Iāve collaborated with over 15 brands and many donāt even have experiences, only virtual merch drops
How exactly is this doing anything but promoting the already ultra successful? 5M+ MAU AND past work with a brand is an awfully high bar to clear. If you are at that level I highly doubt you need your own sort on the talent hub to find work.
Roblox is trying to enhance its marketability here!
This isnāt catered towards many development studios. This is something that I see as benefiting places like Dubit, The Gang, Gamefam, or Voldex. Some of these are multi-million dollar studios whose sole purpose is to create marketing tools for companies.
Will this benefit Roblox financially, yes! Will it benefit the community built around the platform? Weāll find out
This is cool and all but the 5M+ MAU requirement is a little much and only really helps the massive ācorporateā developers like GameFam (which they donāt need to be boosted because they are already known lol)
Itās a good change, the truth is that it will give many opportunities to small developers to stand out, but I donāt see the point that you have to be at least 18 years oldš
For the sake of democratization it would be better to break the catch-22 here if possible.
Teams that already worked with brands likely have no problem getting in touch with brands because they already demonstrated they can do it in absence of this program.
Exactly my thoughts. Reminds me of that Creator Reward Breakdown statistic from 2022 where only 0.37% developers were actually making money, and the top 8 were already making 10M the year before.
It seems silly and a waste to boost people towards brands whoāve already worked with them before. Who is benefitting from this?
To be clear though these brand deals are often very large (5-6+ figure sums) and with that comes tremendous responsibility on the creators, so it makes sense to require credentials for this, because there are very few people who can actually do this.
My main point is that it shouldnāt be limited to successful creators who have already developed brand experiences but should also include successful creators in general. Iām not trying to say this should be open to most creators because that is misleading, this is really tough work that requires a lot of skill and discipline, and itās not likely you can show you possess those skills without already being a successful creator. Itās in all partiesā interest not to waste each othersā time and money.
I think I expressed myself a little wrong in the message, I wanted to mention that by offering more visibility it can be great for developers who are not well known although they will collaborate with some brandsš
It includes successful creators that havenāt done brand deals before, the 5M+ MAU requirement is there for that reason. Theyāre looking for creators that meet either or both criteria.
As @buildthomas rightly stated, studios that are already landing massive brand partnership deals donāt need additional help. Brands already know how to find these studios and have done so repeatedly.
Donāt clutter the Talent Hub, a place that exists for the sole purpose of helping smaller studios seek talent and small developers seek employment, with something that doesnāt help either of the two.
: