Creator AMA (Economy) - with Antoni and Enrico [May 22, 2024]

[OutlookG (Outlook)]

Many questions I’ve been asking for ages on ads still remain unanswered;

Immersive Ads: Video Ads Launch and Publisher Eligibility Requirements

While I appreciate the improvement to video ads, especially when it comes to allowing us to view if there is a rewarded ad playing, the issue with ads in general that I have raised for over a year now still remain. CPMs are still too low, currently they are sitting around 140 robux, or around 60 cents, nearly 10x under the industry average. Ontop of this there is no way to see the current CPMs for video ads, this needs to be added. Many of the features promised for publishers are still not her…

Main questions being;

• What % is Roblox taking from immersive ads
• when will we be getting developer requested features such as price controls and advertiser controls