Discussing Advertising Options

Hello Developers!

I am closing in on launch day for my first project, and I have been trying to work out the best option to go with regarding advertising. From what I’ve read, it seems that sponsorships yield greater returns than ads, yet CTR regardless of choice between the two is largely dependent on the game’s icon and the targeted audience.

Assuming I get these factors “right”, and have efficient in-game monetization, is it reasonable to expect a profit from, say, a R$5k investment over a week long period? Truth be told I have no idea what to expect as I have never tried to advertise a game before, so I would love to hear your input!

Thanks :slight_smile:

See this post I made a couple days ago on marketing:

Generally speaking, the avenues of marketing should apply to all types of games.

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