We announced an update to the Community Standards last year which included information about how to advertise within your experiences. These policies exist to ensure that the platform remains safe and respects the privacy of all people on Roblox. Please take some time to read and ensure you are following our Advertising guidelines in the Community Standards.
It is particularly important for you to review the following policies if you are working with 3rd party ad networks:
First, you must retain complete control of the ad content that is shown in your experiences across the platform. This means that you cannot serve ad content which wasn’t directly uploaded by you, the individual, within your Roblox experience.
In addition, you must not insert any code within your experience that makes calls to third party ad servers.
Starting the week of June 6, we will block all calls to third party ad networks. Take this time to review your experiences and ensure you are complying with all of our advertising policies. After June 6, we may take further action against accounts or experiences which attempt to circumvent these blocks or our policies.
As a reminder, you can monetize your experiences in a variety of different ways:
Offer in-experience virtual items for people to purchase with Robux
Earn additional Robux through engagement-based payouts, which happen automatically in addition to in-experience purchases
Partner directly with brands to integrate sponsored content into your experience, as long as you follow the rules above and the content follows the Community Standards.
If you are interested, you can read more about monetization methods on DevHub.
We understand the importance of creating additional revenue opportunities for our developer community and are working diligently to provide developers with multiple avenues consistent with our privacy and safety standards that we hope to announce in the near future.
Thank you for helping us foster a safe and diverse community.
Can I still add paid content or ads to my experience?
- Yes, as long as the content follows the Community Standards and is clearly marked and distinctive to the user that it is a paid advertisement.
Can I still work with brands to sponsor my experience?
- Yes, you can still work directly with brands and include sponsored content in your experience, as long as that content is clearly marked and otherwise in compliance with our Community Standards.
I’m working with an advertising network, can I embed their code in my experience?
- No, we do not currently permit Developers to work with third party advertising networks to serve ads in their experience. Serving ad content not directly uploaded by you, the developer, within a Roblox experience is prohibited. If you are using ad-related code to track people or decide what assets (not uploaded by you) will show up in your experience, you are not in control of what your experience is showing to your users.
It’s important that Roblox remains safe and appropriate for all people while respecting user privacy. In order to do this, we expect developers and their content to be in line with our policies - meaning, developers must retain full control of the content that is shown in experiences across the platform.
Can I add a third party advertising network to my Group?
- You may not relinquish control of the ad serving logic in your experience, including by using third party ad servers and third party ad networks. Even if you add an ad network as a member to your Group, it is still considered as non-compliant because it involves adding code which tracks people and serves content that you do not control within your experience.
Is working with third party analytics companies to track performance of my experience now also prohibited?
- No, there is no change to the policies relating to third party analytics. You may continue to work with third party analytics companies to track performance of your experience as long as your sharing of user data with them complies with our data sharing and privacy policies. Specifically, you may only share aggregated user data.
What actions will be taken towards non-compliance?
- This announcement serves as a clarification for our advertising policies. Starting the week of June 6, we will block all third party ad calls. If we identify continued violations of our policies or attempts to circumvent these blocks, it may result in further action against your account and/or your experience.