Hi Creators,
In our Commerce post today, we shared how enabling seamless commerce on Roblox provides more ways for creators to earn and offer their communities a new way to engage with their experiences.
Today, eligible creators can sell physical products within their experiences as the Roblox Commerce APIs come out of closed beta, with Shopify as the first partner. Users will be able to purchase physical goods directly from their favorite Roblox experiences using the natively integrated Shopify checkout and creators can bundle physical item purchases with exclusive avatar items and developer products, driving engagement.
Separately, weâre also launching the Approved Merchandiser Program to enable creators, brands, manufacturers, and IP holders to link off-platform retail or e-commerce purchases to avatar items and accessories on Roblox.
How to Add Commerce to Your Experience
Eligible creators can add commerce into their experiences through the Creator Hub and implement the purchases with the Roblox Commerce APIs. Creators must be 18+, ID & Email Verified (with 2FA), be a Shopify merchant, and in good standing with Roblox to participate.
To pair the physical purchase with a digital benefit (such an exclusive avatar item), creators must have a minimum of 100K average DAUs and a total of 1M in Robux earnings for their experience in the last 3 months. Creators and brands can also unlock this functionality through $50K USD of advertising spend in agreement with Roblox. This is because we are limited in the short-term on the number of virtual bundles we can create, and large experiences are the most likely to have communities that benefit from Commerce. In the coming months, all eligible creators who are Shopify merchants will be able to do this.
At this time, only users within the US will be able to purchase but any creator worldwide can sell in the US. Creators who want to sign up for Shopify can follow this link. In the future, we will add more partners and expand to more markets, making it easy for creators and brands to offer their products worldwide.
We set an age limit of 13+ for users who can engage with commerce experiences, unless local regulations differ. If creators want to hide the Commerce entry point from non-eligible users, they can use the IsEligibleToPurchaseCommerceProduct API in setup.
Import Products with Shopify
Create Product
Beta Test Results
Our early tests across multiple experiences have seen strong results especially for experiences with strong followings and communities. These early results indicate the potential for immersive commerce, especially when itâs leveraged to deepen the connection between creators and their communities on Roblox.
To see best practices from our beta, view the documentation in Creator Hub.
Twin Atlas saw over six figures in revenue during the beta with thousands of items sold, and is now preparing to roll out their second wave of merchandise. The studioâs creators attribute nearly 90% of their orders to their Roblox commerce integration (the rest of the sales take place through their own website), and they see approximately 50% of the orders from repeat customers - showing that they have players that want to engage more, encouraging them to do more drops in the future. While every creatorâs results may differ, this underscores the potential of this integration for creators to earn and monetize on the platform.
Approved Merchandiser Program
In addition to our Commerce APIs, creators, brands, and intellectual property (IP) holders can enhance their retail presence by connecting product purchases at retail destinations with digital items on Roblox through the Approved Merchandiser Program (AMP). This program will create more appeal with consumers and grow the value of IP on Roblox. As the connection between physical and digital commerce scales, the AMP program and badge on physical items will serve as a marker of authenticity for consumers.
Products carrying the badge will include a code for a unique digital item relevant to the IP that they can use on Roblox. One creator using AMP is Innov8 Creative Academy, who recently launched their Deddy Bears Tower Defense experience on Roblox. They paired the purchase of plush Deddy Bears (Toy Association Collectible of the Year) with unique digital wings, hoods, and crowns their avatars can wear on Roblox.
AMP is designed for creators and studios working with brands, manufacturers or merchandise partners, offering another way to deepen engagement and extend reach beyond the platform. By connecting physical products to exclusive digital rewards on Roblox, AMP helps you grow your audience, earn more, and stay in line with platform policies â all while offering your community something extra to enjoy. If youâre working with a brand or have questions about whether AMP could be a fit, reach out to the team.
Policies
We approach any new product offering with community safety and brand safety at the center, which is why we have published Roblox Commerce Standards. As you consider integrating commerce and should you become an eligible developer with access to Commerce privileges, itâs important to ensure that any products listed for sale adhere to all applicable laws and regulations, the new Roblox Commerce Standards, our Terms of Use, and all other applicable Roblox terms and policies, like Roblox Community Standards and the Roblox Advertising Standards.
We are excited to roll these updates out! Please share any feedback with us below. Thank you!
FAQs
What are some best practices for integrating commerce into my experience?
- Understand what your community wants: Have your users given you feedback on the type of merchandise they want to see? This may be a good sign of the products to start with.
- Bundle purchase with a digital benefit (e.g., exclusive avatar item): Bundling can increase the âreason to buyâ, giving them something unique within the experience, as well as the real world.
Where should I put commerce within my experience?
- You have full control over where you include commerce within your experience. We suggest placing it in prominent and native parts of your experience, or where users may engage with virtual purchases. This can include on billboards within experience lobbies, or within menus or stores.
Will this be available to avatar creators?
- Later this year we are also planning to expand these capabilities to avatar creators, and for brands to integrate their Shopify store into creator experiences. This can increase the value of integrated activations for brands who partner with creators on campaigns, and further expand monetization opportunities for creators.
How much can I earn from selling physical goods inside my experience?
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Creators will earn from every sale on Shopify, so your potential depends on the demand from your community and price of the products you offer.
Roblox will not earn a cut from the sales on Shopify, but will earn a fee from any paired avatar item of developer product sold. The fee for virtual bundles is determined on a case by case basis, and will be shared when you go through the bundle creation process above.
Factors that will determine your fee can include the total price and price ratio of both the physical and virtual item, exclusivity, and category of the item.
How do I bundle the purchase with a digital benefit?
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Creators that meet the bundling eligibility criteria can take the following steps:
- Add digital benefits as part of commerce product creation flow
- Once submitted, bundled products will be subject to moderation approval, and the determination of the fee.
- Digital bundling commission to Roblox should appear for creator review once designated
- Once moderation has been approved and digital bundling royalty has been designated, the status of the item should update to reflect approval and ability to set on sale. The creator can then choose to set the item on sale
Can I independently use off-platform promotional offers to give away virtual rewards to users?
- Yes, with guidelines. Please see our Promo Offer policies for these guidelines, which we updated earlier this year.
Can I sell any item within experiences? Are there any restrictions?
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Check out our Commerce policies for any restrictions on products.
Product listings must also comply with our Community Standards and Advertising Standards.
What reporting and measurement will be available for creators on launch?
- You will be able to see your sales metrics within your Shopify reporting. We do not have any additional engagement metrics at launch, but we are aiming to include these in Creator Hub in the coming quarters.