How to create a drawn ad?

I’ve recently been advertising a game with mine, this ad in particular for 1k

image

As you can see, the ad is a failure CTR wise, so I’m considering showing my game through drawn ads, below is an example of this:


Bomb survival has ads that recieved over 1% CTR with drawn ads similar to my own show above

Would you have any advice on how to create an outstanding drawn ad? This is important to me as the target audience for my game is on the younger side

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