This is just a brief overview of the Roblox advertisement system and how to make it work in your favor. I have posted this in a couple individual threads but I thought I would finally make a post about it. Shoutout to @Polyhex for allowing me to use his ads as examples.
Keep in mind that a lot of this is subject to personal interpretation and if you have a different way of marketing on Roblox I highly encourage everyone to make their own post!
There are 3 ad styles on Roblox. These have been around since the dawn of the advertisement system.
When first launching your game I recommend making 5-8 ads (you can change this number) with different styles and shapes to each of them. You want to reach as wide of an audience as possible to see what works and what doesn’t. Make sure and upload your ads ahead of launch to make sure they get approved by the Moderation Team.
Testing the Waters
We are now going to run all 5-8 ads at the same time with the same amount of Robux dumped into each one. I recommend doing 1000 Robux (or more) for each ad for the best effect.
You’ll probably see a screen with some stats that look like this while you are checking up on your ads.
The number you want to pay attention to is CTR which is Click Through Ratio. Its a percentage based off the amount of people that see your ads and click on it to go to your Games detail page. You want this as high of a percentage as possible. Average CTRs usually hover around the 1-1.50%.
Results & Next Steps
If you were profitable on those ads then its time to move onto the next step. Rerun your 3 best ads (highest CTR) for 2x the amount of money you originally ran them. You will repeat this process until you are no longer profitable off those ads because you will lose efficiency at scale.
If you were not profitable on those ads then do not spend any more money on ads because you are pouring money into a leaky bucket. Don’t give up! Go work on your game and its monetization features then try again.
At some point Players will get tired of seeing your ads and stop clicking on them which will increase your volume costs. At this point you start back up at Step 1 and repeat the process. Because of Ad Fatigue it is much better to have 2 ads with high CTR rating than 1 ad with a high CTR.
Using Sponsored Games
Sponsored games are a recent addition compared to the Roblox Ads system. Its a very powerful tool that allows you to reach audiences in a completely different way.
Depending on how muchg you pay to Sponsor your game (and demand on Sponsored slots) you have the potential to show up between front page titles when player are scrolling through sorts such as “Popular”. It will look like this:
Sponsored games have a different approach because you will be using your places Title and Game Thumbnail to drive traffic. You will need to be weary of how often you are sponsoring your game if you have the same thumbnail as users may start to skip over it.
Remember, your visibility is now based on your Game Icon so if you feel like you aren’t reaching potential players consider trying something new.
That's about it.
This tutorial is mostly for new developers who may be a bit lost in all the noise. I hope you all gained something out of it and I truly encourage other developers to share their experience either in the comments or making their own tutorial. Have a good one!