Immersive Ads: Video Ad Format

[Korthgreat0]

I appreciate the addition but I think we also need an ad UI element. (on the player’s gui)

[drager980]

This existed with the very old previous format with mobile app store adds that they removed for being “invasive.” There used to be games like elephant hotel and botted front page games that would simply farm clicks infinitely because the cap was either poorly implemented or not implemented at all and it was very easy to convince young children to watch half an hour of ads for any kind of in-game cash. At least in this case they can’t be seen by <13

[Tonkness]

Currently testing immersive Ads. EPMs as others have said are pretty low and make me question whether the hit in player experience is worth the measly few extra Robux these ads currently provide.

I’ll try video ads and see if these make much of an improvement. If they can get the EPMs up to around 5X then these might be worth it for me.

It’s also a pity Roblox has gone against some of its key principles and values towards the community by not sharing what the cut is. The reason given is that this cut may fluctuate due to the nature of the algorithm being used that can help meet supply and demand.

If this is the case then why not just share the average cut over a given period and provide insight into algorithm tweaks?

[Trl0_P90 (Trio)]

This update would be alot better if you guys kept the ads on the website but still added immersive ads. That being said I do have a few questions that should have been addressed but weren’t:

• Is there a certain distance the ad needs to be from the player for it to count? If I put the ad 1000 studs infront the player would it count??

• Is there any guidelines on how we use it? Whats stopping someone from making a empty baseplate with just 1 ad constantly playing?

• Will there ever be a way to advertise under 13 accounts (even if it has super strict guidelines)

• Can we separate >13 accounts from +13 account? It doesn’t seem fair to promise a reward for watching an ad when >13 accounts can’t.

• Is the sound on by default? If so will we have an option so its off by default?

[AlteFore (IllIlIIllIIIlllI)]

ads in roblox games are a mistake. This platform is going into the toilet…

[darkmodeonn]

Furthermore, this limits only applies to videos simultaneously playing. There can be more than 2 videos per place but only 2 videos can play simultaneously. This applies to Video Ads and UGC Video

[darkmodeonn]

We’ve defined the impression viewability criteria in the post. Specifically for this test, the criteria is below:

• Ad should occupy at least 1.5% of screen size.
• The angle between an ad and the plane is at most 55 degrees.
• Greater than or equal to 50% of the pixels in the advertisement are viewable.
• Video pixels are rendered and play for 2 total seconds.

For more details around the Rewarde, please review the “Rewarded Video” section of the post

[darkmodeonn]

Clarified: Immersive Ads: Video Ad Format - #51 by darkmodeonn

[darkmodeonn]

Clarified here: Immersive Ads: Video Ad Format - #51 by darkmodeonn

[Abcreator]

Again, I’m very well aware that it only applies to simultaneous videos that are playing; however there is no way for us to guarantee than an AdGui won’t be “Playing” at any given time.

[Electrizing]

Is it allowed for ads to be placed down by players in a building game…?

[h_vcn (SpeedyVist_a)]

@RealMysticall

Also, why are you against sharing the cut that the company takes? Can you not just give us a pie chart with undoubtedly dissapointing information at the very least? If you’re going to take profit directly from your developers, you might as well make up some reasons WHY you take their money.

I’ve been hearing recent rumours that Roblox is in serious [worsening] debt and is looking to fix this. However, I agree. 20x is absolutely ridiculous — there are better ways to get out of debt.

[Maxwell_Edison]

This is actually a very good question! I wanted to, in a game that involves furniture placement, allow users to place down Billboards and TVs - that can have ads on them.

This would seemingly be an entirely voluntary interaction which I can’t see as causing any problem, so long as the developer takes steps to prevent spamming of ads in an area, but definitely something i’d love clarification on as well.

[katthakitty (Mana)]

Seems like their being in games now.
robloxapp-20231105-1916034.wmv (2.3 MB)

[Vad1m_1719 (Vad1m)]

Fun fact: There buttons on video ads are customizable using 4 fast flags

DFStringAdsEnterFullscreenImage rbxassetid://15283517270
DFStringAdsExitFullscreenImage rbxassetid://15283522950
DFStringAdsVolumeOffImage rbxassetid://15283525022
DFStringAdsVolumeOnImage rbxassetid://15283524232

[Vad1m_1719 (Vad1m)]

I also caught this
robloxapp-20231106-1737359.wmv (1.9 MB)
P.S. I have 7.1 setup will WMV not supported 7.1

[xPoloBear (Polo)]

Hello,

What are the requirements for an experience to be able to implement immersive ads? For my game, I do not see an option “Immersive Ads” under Analytics.

[hschu_hschu]

@darkmodeonn

local function grantReward(PlayerId)
	-- grant an in-game reward
end
local AdGui = script.Parent
AdGui.OnAdEvent = function(eventData)
	local AdEventType = eventData.AdEventType
	local PlayerId = eventData.PlayerId
	if AdEventType == Enum.AdEventType.UserCompletedVideo then
		grantReward(PlayerId)
		return true
	end
	return false
end

I think this is a useful and fun feature.
A function like watching an advertisement and resurrecting it

[MarineMike826]

When will the first ‘static image’ immersive ads be available to everyone? I think that should be a priority before giving the top developers another type of ad that only they get to use.

[Vad1m_1719 (Vad1m)]

robloxapp-20231109-1459392.wmv (1.7 MB)
The another one from Roblox: Microsoft Rewards※1 on Roblox
※1 Microsoft Rewards is not available in my country, see screenshot