One of the many things we love about our developer community is that you have a voice and feel empowered to use it! We’re grateful for the feedback and the personal stories that you’ve shared. We know this has taken time and thoughtfulness on your part, and we thank you for being candid in sharing your challenges, successes and ideas for the future.
We are always actively evaluating how we can help developers thrive and this includes discussing everything from how payouts work to how we grow the player base by 10x. While we can’t always share these conversations in real-time, please know they are happening.
As many of you know, monetization on our platform varies significantly among games and one of the things we are actively exploring are ways to better support developers with their monetization strategy. We’ve recently added a specialist in developer relations to work directly with developers on better monetizing their games as well creating more engaging experiences. We’ll also soon introduce some major improvements in analytics that will empower developers to improve retention and make more money in their games.
Your posts validated something else we’ve been thinking about: we can do a much better job of talking about costs. Comparing 25 percent to 75 percent doesn’t feel good - we agree! The challenge is that is not an accurate representation of where the costs go, and that’s on us for not clearly articulating. To that point, over 24% of what we collect goes to pay app stores and payment processing engines; over 25% goes to costs associated with hosting games and providing platform-wide customer support and moderation; the 26% remaining funds all the work we do on our platform as well as support our developer community. We’ll do a better job of articulating this in the future.
Our goal is to bring the same level of thoughtfulness to this topic that you’ve brought, and we look forward to a continued dialogue with the community as a whole as well as with individual developers who’ve shared their stories. DevRel has already been talking with a number of developers in our community about this topic as well as other areas we’re seeking feedback on. If you haven’t been contacted yet and wish to participate please comment on the thread below.