Hi Creators,
We’re excited to roll out the Off-Platform Featuring Program, a new way for your experiences’ events and updates to reach a global off-platform audience.
This update connects the existing Events & Updates feature in Creator Hub to off-platform placements on the App Store, Google Play, and Roblox’s marketing channels, giving players more ways to discover and re-engage with your experiences.
What’s New
The Off-Platform Featuring Program highlights noteworthy experience events and updates through coordinated campaigns across Roblox app store listings and marketing channels.
To participate in the program, you can now submit your events for off-platform featuring directly from your Creator Hub → Events & Updates page.
If your event is selected, Roblox’s marketing teams will feature it alongside official Roblox campaigns, including one or more of the following surfaces:
- App Store In-App Event Cards
- Google Play Promotional Content
- Roblox global marketing channels
These placements highlight key events such as limited-time content, seasonal moments, major new updates, collaborations, and other special events, helping your experience reach millions of new and returning players worldwide.
How It Works
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Go to your experience’s Events & Updates page in Creator Hub.
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Create an event with complete metadata (title, thumbnail, description, schedule).
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Select Submit for Featuring and add a short tagline summarizing your event.
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Roblox’s marketing teams will review eligible submissions and evaluate based on trends and seasonal alignment.
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Once selected, Creators will be notified and asked to provide event-specific art assets, including one of the following asset formats:
1. Option A — Final Images
- 1920×1080 px (horizontal)
- 1080×1920 px (vertical)
- Using the Event Card Asset Template
2. Option B — Layered .PSD File
- 4000×4000 px
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Selected events are then featured on global app stores and marketing surfaces.
For full more info, visit the Experience Events & Updates Creator Hub documentation.
Who’s Eligible
To be considered for off-platform featuring, submitted events must meet the following criteria:
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The submitting creator must be 13 years of age or older with an email address linked to their account.
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The submission must represent a time-limited event or significant experience update (for example: seasonal content, feature update, collaboration, anniversary, challenge, etc.)
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The event must be submitted at least 14 days prior to the event start date and must be set to public and active while the event is live (max 30 days).
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All event metadata, including title, description, schedule, and thumbnails, must be accurate and true to the event’s content.
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The event and its assets must comply with Roblox community standards and content guidelines.
After Your Event
After your featured event concludes, you’ll receive a performance report summarizing how many views and interactions your event generated off-platform.
Future versions will integrate real-time reporting through direct integration with app store APIs.
Next Steps
We’re launching our initial pilot this month (Dec. 2025), where we’ll feature 3–5 creator-submitted holiday events directly on the App Store and Google Play.
Looking ahead, we’re already working on several improvements that will roll out in early 2026:
- Creator notifications for featuring status and asset requests
- Automated performance reporting with insights into how events perform off-platform
We’ll continue expanding the program as we gather feedback from the pilot.
Thank You
Thank you to all creators who continue to build, experiment, and innovate with events on Roblox.
Your creativity drives the platform forward, and we can’t wait to showcase your work to players around the world.
We’d love your feedback as we refine this program. Please share your thoughts or questions in the comments below.
