I would love the input of the community on this idea. 
Introduction
As many of us are probably know, Roblox doesn’t have the best reputation. This is a problem as it can be difficult to attract older audiences to give Roblox games a shot. I was thinking about this and I thought, “what if new players can play a Roblox game without going directly on the Roblox website?”
I know in a way it sounds silly. You may be thinking, “let them just log in to the website.” But let’s be realistic, there is a negative connotation to even “officially” going on the Roblox website and creating or signing into an account. It is ridiculous, but it is the current state of the situation regardless.
My idea explained:
As I was saying earlier, what if new potential players don’t even have to officially go on the Roblox website to play a Roblox game. How could this possibly be achieved?
Analyzing current trends:
The professionalism of Roblox has been increasing in recent years. It is very common now for many top developers to treat Roblox as a full-time professional career. We have seen games like Adopt Me, Arsenal (ROLVe), Phantom Forces and so many other games step it up by getting websites, putting more professional focus on the branding on Twitter, Youtube, etc.
Many of these sites like for example Adopt Me include links directly to the Roblox game on their website.
Analyzing the current issue:
Since Roblox has removed the guest’s feature, users can not even play the game until they sign up for Roblox. This fine as many sites like Steam and Epic Games have the same requirements. The only issue is that Roblox has a reputation that turns people away from even going to the website. It’s sad but true.
“Since Roblox has removed the guest’s feature, users can not even play the game until they sign up for Roblox.”
My Idea:
What if Roblox implemented a feature like “Sign up with Roblox” which developers can utilize to allow players to directly create a Roblox account on their own game website. This will allow them to get fancy basically, they can customize the signup and login page, add their own background art, etc. Once they sign up, they can click a button that will download the Roblox client (just like if you were downloading the Steam or Epic Games or Origin Launcher for example).
The Roblox client could possibly be modified so that instead of just opening the games, it can also act as a launcher. It doesn’t have to be as full-featured as the website (although that would be nice), but it can simply open up and show a sign in or sign up page so users can sign in directly in the client. From there they can go to the games page to play but ideally, the button they clicked before to download the client will automatically load up the game they signed up for. A quick popup can be given like “You have signed up for a Roblox account on an external website, this still means you can use your Roblox account to play any game on the Roblox platform.”
The client wouldn’t be too different, it’d work just as you’d expect. It’d load them into a server. The client can act as a mini version of the website and there could be little tabs where you can add friends, view friends, join friends servers, chat with friends. This could create a more universal player experience.
Pro’s of this idea:
New players wouldn’t have to even bother with the Roblox website. If they just want to play a certain game, Roblox can act as the middle person simply giving developers the client to let their players download. It would all still work just like it does now, you go on and it joins a Roblox server. It’s basically like Roblox on the go.
Basically, the pro is that everything will still run through Roblox, and the Roblox cloud gaming platform will still be in the center of everything. Under 13 users will still be protected with all the features Roblox implements and everything would work just like a regular Roblox account. The only thing is, developers will have more options on how players can create and use a new account.
Additions:
Just like a website, this could possibly be used in mobile apps as well. It would even more incredible if Roblox can give us a few customizable features with the client like the ability to change the BG image in the login screen.
My inspiration for this idea
My inspiration for this idea would the new Epic Games Online Services. The Epic Games launcher is similar to Roblox. You download it like you would download the Roblox client. You create an Epic Games account and play. Epic Games has now expanded this by releasing the Epic Games Online Services which allow games to use Epic Games accounts in their own game so they can make multiplayer games and players can just sign up/sign in with the Epic Games account directly in the game. This gives developers a lot of options and customizability in my opinion, and I can see Roblox being able to properly implement a similar system. And just like Roblox, Epic Games accounts and the Epic Games platform has social features like friends, and they even said that they want this. I believe in a tweet, they said that one of the reasons they made the service free is so that they can increase their network and allow players to be more social throughout multiple games rather than for example just Fortnite.
This feature idea would allow Roblox to continue serving as a game platform and a social platform by making the Roblox client more robust in terms of features. At the same time, however, Roblox won’t be seen as an “individual game”, but instead, it’s possible it will be seen as what it is: a game platform. Roblox will simply be a means of signing in to the game and playing online, and from there, once players discover the social aspects of Roblox, they may begin enjoying it. Social aspects like for example: finding a cool person in a game and friending them.
So basically, we could get players interested just by the game alone and not the platform, and the Roblox platform can be used as a method of simply logging into the game, and as players become more aware of the social features, they can begin utilizing them.