Roblox’s Search and Discovery team would like to bring to your attention a few points to help ensure your games are as visible and easily discovered as they can be.
Please note that this is only a list of best practices and by no means requirements.
First and foremost, keep the title of your game consistent! It’s hard to grow a brand if players can’t find what they’re looking for - don’t change your game’s name from “Car Racing Champ” to “Racing Tycoon” to “Fast Track Racing”. Maintaining a consistent brand is important for player retention and growth.
Excessively decorative or distracting titles can also be harmful for retention - if players can’t read the title behind all of the emojis, how can they tell they’re looking at the same game they played earlier?
Game descriptions are important for presenting first-time players with preliminary information about your game and give returning players a sense of what’s new. The first sentence is very important as it may be displayed in search to help inform players.
Be sure to use keywords! They’ll make it easier for your game to be discovered in searches. Be careful not to clutter your description with irrelevant words, though, because it could result in the demotion of your game in searches.
The Game Icon is one of the most important factors in getting your game noticed. Don’t use the default icon! Make an icon that’s at least 512x512 pixels and is unique, original, and relevant to your game. Misleading icons are destructive for retention.
Icons should also be square so that the aspect ratio stays consistent across Roblox.
You can read more about Game Metadata Best Practices through this DevHub article: https://developer.roblox.com/en-us/articles/game-metadata
The Search & Discovery Team