Reach More People With Search Ads

this is actually pretty awesome if i do say so myself, my only worry is if i try searching “untitled tag game” im getting 50 sponsors for different variations of “untitled sus weird game” or whatever
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ive seen so much weird things with the sponsorship thing, it feels somewhat iffy to me

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i think this only applies to credit card payment

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In the early days of Roblox, games, hats, Gear, and other assets already had genres (Sci-Fi, Medieval, Horror, Town and City, Military, etc.) Hopefully down the road this will be extended to other areas of the website and Studio, such as Groups and Toolbox models.

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Why do you use school and shooting game for the same experience? Thats rly sus

Joke beside, I hope we wont see 20 sponsered search ads infront of a 200k experience, so searching becomes useless, I hope theres a limit for search ads on the result page!!

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Cool, this will add more to sponsored games and such. It’ll be easier for me to sponsor now probably.

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Is this issue fixed?

Im afraid to do sponsorships if it murders my money in a few hours

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Pretty handy for advertisers, but as a user I honestly prefer if search actually shows what I wanted to search. That might just be me though idk…

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It’s always great to see more ways to help players discover our experiences.

Awesome update!

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when will immersive ad revenue not be awful :pray: :pleading_face:

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Would your game show up twice if you were a top result for a search but made an ad anyway? Lol

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Why does it cost USD instead of robux- or even accept robux as a secondary option to pay? It seems it defeats the point of allowing non-front page games or young developers to advertise their game using non-real-life money. Minimum $5 just to show your game on the game page temporarily is honestly crazy idea (while it is “cheap”, but the fact we have to use real life money for something short instead of robux is wild).

The relevant search results shouldn’t even be charged at all! It is literally keyword tags and why does it even cost $$?! What is this, EA-style subscription model? This isn’t how you replace traditional user ad.

Btw welcome back genre but could’ve be better with a pre-written list like “Horror”, “Funny”, “City”, etc just like old day. I don’t think being able to customize keyword is right idea as it encourage us to throw random keyword in to make search look wildly inaccurate.

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died 2017
born 2024
welcome back Genres

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If it’s anything like UGC, then it already is a pre-written list of keywords. Main difference is avatar items can only choose five keywords (like “car”, “robot”, and “sword” to describe a Battlebot) whereas games would have a maximum of ten. If someone pays for the wrong category, they’re hurting themselves in the long run.

For instance, if you have a horror experience and you bid on the keyword “obby,” while you could get some initial traffic from this ad, our ad system will ultimately optimize for ads that are most relevant.

I agree that this kind of functionality should have been included in the search engine years ago. For too long, the closest thing we had to genres were “Top Earning” and “Popular Worldwide” which tell you absolutely nothing about the gameplay itself.

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I’d like to get some clarity on when paid games will be allowed to be advertised again. Since the sunsetting of user ads, I haven’t been able to promote a game I’ve worked on for 3 years. This makes it nearly impossible for small developers without a following to successfully release a paid game.

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I really like the sound of this new sponsor method, but…

Can we expect audience targeting for this soon? I understand that this will considerably decrease the amount of impressions I would be able to get but, in some cases, developers may not want to sponsor to a specific audience due to its low Average Revenue Per Daily Active User.

The minimum bid of 0.02 ad credits also kinda sucks… while I’m sure the search targeting will bring more revenue per player, I don’t really want to be spending 5.7 R$ per play when the classic sponsor is only half of that (2.85 R$ per play).

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I think there are some challenges in that, since you will only pay per play.
If your game costs 50 robux but you only pay 1 robux per play, you would have yourself a money glitch I guess. Or just a very low amount of impressions in the ad bidding system.
The pay per play stuff makes paid games a bit difficult I guess.

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Very valid point actually, but a (probably) simple solution would be to make it so that paid-access games bid for impressions rather than plays.

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Really helpful although ingame ads are kinda useless since Roblox made it specifically for 18+ devs to use. Wish this feature was reversed

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Hi, did you guys turn off sponsored games for today? None of my ads seem to be working.

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time for my historically accurate ww1 shooter game to appear as the top result for skibidi toilet

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