A while ago, the Favorites box on a user’s public profile has been removed from public view, because of this developers are now missing the secondary use of the Favorites: Earned Media.
Earned Media is the use of customer reviews to get your product known and potentially bought (opposed to paid media: Ads). Having a user “favorite” a game is effective earned media because the developer earns the “favorite”.
The update removing the Favorites box has really limited earned media tactics, since users can’t see what more popular users are playing and enjoying. This results in more developers resorting to paid ads, and we all know how ineffective that can be especially with getting a game off the ground.
I would like to see the Favorites box return to public view. What do you think?
I’m not convinced that the number of users who would scroll down to the favorites box is comparable to the number of users who are exposed to sponsored ads. I personally didn’t see any impact on anyone’s games at all when favorites were removed from the profile.
At any rate they didn’t stay gone. They’re right there on your profile if your scroll down. If that doesn’t prove that no one notices them then I don’t know what will.
Activity on some of my games literally fluctuated between dozens of players (before profile update) to something like 1 or 2 players on at a time. (post update)
For smaller fun projects, favourites made a huge difference.
No data has been analyzed as to if there were any differences, and I would be interested in seeing how many users that had joined before the update used that box to find other games (Me being one, although that isn’t quantitative). In Roblox, ads are effective to a point, but earned media still has its uses, and to ignore it would counter-intuitive. Earned media is much more trustworthy to the average person, and potential customers are more likely to buy a product if the media they see is earned, not bought.
Also, I know that the favorites box is still accessible, but only on the home page where other users can’t see them.
Do you think roblox makes decisions without data to back them up? Trust me, favorites on the profile were not nearly as useful as you guys think they were. You are outliers.
The favorites box is on your and everyone else’s profile page, right under groups.
Dunno why you think the favorites box is an effective form of earned media. Aurarus just said he lost a whole ten players because of the favorites box disappearing.
Aurarus and I may be different, but that is exactly why I asked what others thought, and gave my opinion.
Additionally, it is an effective form of earned media (at least on Roblox, given the short supply of other earned media tactics) because it is saying to other users that you liked the game enough to endorse it.
Admittedly the small sum of users that Aurarus lost does show how local the game is disseminated to via favorites, but I guarantee the majority of those players were all returning customers.
That’s the point of earned media: it comes down to the 80/20 rule, so those returning customers are much more likely to buy any gamepasses or consumables.
I’m failing to see how the favorites box, a means of discovery by a microscopic number of users, is helpful in getting a game off the ground while advertisements, which are seen by hundreds of thousands, are ineffective. Are there any examples of this?
For my hack week project I made a game with Rukiryo in 4 days and used sponsored ads and a couple tweets to get it onto the front page. It worked better than I had originally expected and we were on the front page in a couple hours. The favorites box may be good for having a constant trickle of random people, but it is simply not comparable to the flood of users a sponsored ad will get you.
I took that picture in Incognito to make sure I wasn’t logged in as anyone. I’m pretty sure that section shows up unless the person has no favorites games.
Farming with/among Friends got a bunch of new traffic after it was favorited by Gusmanak. Was that a coincident? Heck no. People would join and tell me about how they saw it on his profile. Players sharing their favorite games is great for creators because it allows people to showcase content they like (your game) and give the developer FREE advertising.
Not ten, dozens of constant and unique visitors. There’s no reason a lot of the time for players to come back, since it would only be a small tech demo/ idea without much depth.
20-35 concurrent players, thousands of visits in a week.
Then it turned to 0-2 concurrent players.
The favorites box is there. Sorry everyone for wasting time, I knew it wasn’t there at one point (Around November) and just assumed they had not added it. Now that it is… Well this is embarrassing.
