Roblox’s Algorithm Changes Are Killing Our Game

Can vouch here How does recommendation tab work? Does it actually work? Qualified Play Through Rate Help genuinely don’t know what happened, I used to be at least in the 0.90% range and now I can’t breach 0.20% with the same thumbnails after going through multiple revisions of Thumbnail Personalization, destroyed my game even with the little plays it was getting already

Please make it so we can choose where our Thumbnails are shown via the new Genre feature.

Example: I want my game’s Thumbnail to only be showed to SOCIAL Genre, so it will only be shown to players who PRIMARILY play SOCIAL Genre games, and ONLY if I select an option will it be shown to people OUTSIDE the SOCIAL Genre

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Not even kidding, I actually get the feeling that better stats = worse algorithm performance

My game averaged 150 CCU a few weeks ago, so I added more maps, balanced it, changed some UI and overall raised my avg playtime by 2 mins, and my D1 retention increased by a percentage point as well.

Guess what - the games CCU can barely surpass 90 on a weekend now. I used to think I knew how the system worked but I guess it’s completely random

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Yeah, these changes totally killed my game, especially after the “low quality filtering” update to home recommendations. We went from 100k impressions and 3k plays a day to 10k impressions and 100 plays a day. Nobody’s even playing it now, and we had amazing session times and monetization before.

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Same exact thing for me. Is ANYONE gonna talk about this? I had a great November/start of December then those changes roll in and everyone loses all their players. COME ON!? Were all just gonna let this slide?

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So I saw it mentioned once in one of these posts BUT WE NEED MORE COMBINATIONS FOR RECOMMENDATIONS.

Day 1 retention and retention CAN NOT BE WEIGHTED THE HEAVIEST AND TRENDS CAN NOT BE 1000X. It creates a hollow platform. “Some games are meant to be played in detail 1-2 times” not for 5 minutes 10 times.

But ROBLOX WEIGHTS IS AS: You played 2 times for 5 minutes much better than once for 20!!! Can we FIX THAT PLEASE!!! Some games are not as repayable… Just code more recommendations options. Or don’t and take 10 more months to do anything…

I’m starting to think its due to roblox pushing you if you do well compared to the general roblox game metrics (ie. avg playtime, etc) until they sort you based on “similar experiences” who are all top level, and since they are always been so great your game stats look worse cus the average goes really high. I haven’t had a significant change in play time and retention but still went from ~800 ccu to ~50 ccu.

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Yeah something seems fundamentally flawed, I don’t know how the algorithm expects our stats to always improve

At first they are above average, then when the algorithm puts our games into a better “tier” it’s automatically way worse than the competition and therefore gets pushed less.

But this stuff is sooo confusing - My game Obby Trials has amazing session time:

And also pretty good D1 retention (above the 50% benchmark for sure)

My conversion rate is also good (ignore christmas day it skews the stats)

And so is my ARPPU

…But then why the hell does the algorithm constantly kill my game off more and more? It peaked at 500 CCU in august and now it can’t even reach 50.

I’m honestly at a complete loss. The projects I spend the most time on, the ones I build a community around, all seem to flop. But the low effort cashgrabs with literally WORSE stats can consistently reach 100-300 CCU. This makes so little sense… it’s like they don’t want to earn money

It seems to be that the main stat the current algorithm cares about is Qualified Play-through Rate (Qualified PTR). Basically if you aren’t getting a decent percentage of home recommendation clicks followed by plays with a session time of some amount (which I believe is 5+ minutes), then your game won’t be pushed. My game is stuck in the same slump and seeing the analytics of other games in the same genre that is consistently the main difference.

This is all ancedotal of course, I have no clue how the algorithm actually decides whether the game should be pushed or not.

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And day 1 retention. if your game is not extremely repayable or a “one time i mostly finished it i am done” your doomed…

I have made a ton of replies/post already in different sections, this new change about Exposure Reduction is not clear as to why my game is being removed from Recommendation and for sure many other games.

Please Respond:

QPR is really weird to deal with too. It could be great one day then the next day you’re in the red, there’s no documentation for it either

Anyone else have a huge shift in new players lately? Happened on about 4 of my games what on earth?! Was there secret algorithm changes again staff not posting about? Any details anyone?

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Most (if not all) of my games lost half their players yesterday. My revenue got halved, and I would love to hear any sort of explanation why this happened.

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Same here, it’s terrible. Went from 15,000 DAU to 4,000 even though it has strong stats.

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I can confirm I am experiencing the same in all of my games

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There’s a dedicated post to this now, if you guys could please reply here so we can get it seen :smiley:

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The algorithm is extremely volatile. However, from my experience, if you want to stand a chance to have the algorithm pick up your game, you need to maintain having the following metrics be in the 80th percentile or higher for games in your genre: monetization, acquisition, engagement, and retention.

If you want to stand a chance you’re going to need to create a game icon/thumbnail that either stands out from the rest, or is highly click-baity. Your game will need to make as much money as possible. Roblox is only going to push out the games that will milk as much money for their platform as possible.

You’re going to need a lot of Robux too for advertising because Roblox just sucks like that. If you want home page recommendation impressions, advertising for at least two weeks is a must.

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dau:

image

no changes throughout those months except minor ui improvements, the august jump was for a free ugc event - when that ended home recommendations completely crashed.

these stats were out of nowhere btw there was no advertising early 2024, and players were zero for basically all of 2023

yes i know the green stats are skewed because theres so little players but we were like this in apr24

I’d recommend changing your thumbnail (if your QPTR is low). Also using thumbnail personalization is very useful for finding which thumbnails are best.

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Do you think your game has good monetization? Those are a must. Roblox prefers to push out games that generate as much revenue as possible.

Another major player is acquisition. How many people play your game after seeing it while scrolling through a sea of other games? Your thumbnails/icon need to stand out from the crowd to entice the player to click. In my opinion, this is the most important piece of the puzzle. A good thumbnail can make a huge difference and give your game a very good boost in players. I find that whenever I switch to a better thumbnail that has a higher ctr, not only do I see an increase in players, but also an increase in the number of home page impressions.

One recommendation is to give thumbnail personalization a shot. You can have at least 5 thumbnails, and see which ones perform the best. I managed to revive a game of mine that had almost zero players by doing this. It could work for you too if you get some good thumbnails going.

Almost every time I have used a good thumbnail or icon on one of my games with a high CTR, I’ve seen considerable increases in home page recommendations. I had one game go from 400 ccu to 1000+ ccu almost overnight after major ctr improvements.

Let me know how it goes for you or if you have any questions!

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