If I’m not mistaken, post-advertising player count is almost entirely dependent on your game’s replayability. The exact layout of how you spend your funds should’t affect much.
You should be able too, although in the past I’ve had trouble doing this, I had stabalized about a 25 - 30 player count… So if everything goes by your plan, that should work…
It sure would, 2000 for the weekend would be better considering users are home from school. And overall if you did 1500 on Friday it wouldn’t bring in many players because of school. So yes, I would do 1500 on Friday, 2000 on the weekend.