Sunsetting User Ads and improvements to Sponsored Experiences

Why exactly are user ads being removed for what is an inferior sort? The problem with sponsored games is wide ranging, and you wont even be able to advertise stuff that isn’t a game.

Please roll this change back, it wont end well.

50 Likes

i see no purpose in removing user ads, anybody who is making a game would not put ingame billboard ads into their games as they would make more money to keep you invested rather than sending you to another developer. userads arent intrusive at all and they are extremely effective, as well as a core part of roblox as many people would never willingly click on an ad unless it was an ad on this site, which makes ads here unique. ads in the ads manager are also extremely expensive for no reason and have provided very bad results.

tldr: if its not broken dont fix it, listen to the communities feedback and keep userads

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I have personally experienced Ad Sponsors have been way more cost effective to me, I actually don’t mind the removal of the User Ads, they were also very limited to PC users as far as I’m aware.

The only things I disagree with is the current UX design of the ad portal, it takes way more buttons to press than it used to.
I would personally love a preset or clone option for easier configuration of Sponsored Ads.

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I’ve wondered and asked this before, but seeing that promoting groups is no longer going to be an option has me asking again:

Are Groups ultimately going to be migrated to Guilded ahead of the switch to a service platform?

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This is tragic. Everyone save your ads!!!

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I appreciate Roblox’s efforts to enhance the game discovery system. However, I’ve noticed an issue with the search system that’s adversely affecting my game, Sunshine Islands Bus Simulator. It has been recognized as one of the most realistic bus simulators on Roblox since its launch, and we discovered that our search ranking has significantly dropped in recent years.

Previously, we were among the top results when players searched for “bus”, but now we’re relegated to the second page. Interestingly, many games on the front page have low ratings and fewer active players. Even more perplexing is that some of these games are not even related to buses and do not have ‘bus’ in their title or description. It’s concerning why these games rank higher, making it difficult for our targeted players to find us from the search result full of less relevant or low rating games.

First page:

Second page:


^ Picture showing my game is on the search page but it is on the second page

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I love the part where they explain why they are removing these features.

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Every single person I have talked to has had worse ROI with sponsored experiences than with user ads, so what is the justification for removing them besides giving Roblox more money?

The “Todays Picks” sort only chooses games that are already popular with thousands of concurrent players, the types of games that probably don’t need the free advertising. The same goes for games selected for community events.

You say you are testing changes to improve experience discoverability, but maybe you should finish that testing BEFORE removing the user ads. Any Robux spent on ‘sponsored ads’ is a complete waste of money at this point, when compared to user ads.

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So, basically I cant have phase one soft opening of Great Hills Mall now because I have no way to let people know? so just abandon my plans is what your saying then? wow thats sad, just making the bigger games bigger and leaving behind grey ghosts…

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Correct, the only people this change is good for is the large games that already make enough money to be able to waste it on these more expensive sponsored ads. Roblox just wants to thin the heard and keep the top devs on top.

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That’s kinda cool to see some ads then well at least they are improving it :slight_smile:

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Wait until the 17th, I’m sure you will see prices SKY ROCKET when all of the devs that used to use user ads start competing with your sponsored ads.

Which is exactly what Roblox wants, to remove the cheap ads and increase the price of the already expensive ads, it’s a win win for them.

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I do not want to touch Ads Manager… I dont even know whats going on half the time, and it seems when you create a new ad it just mixes it with the old ads??

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User Ads were the only way for developers to get 5 players. You’re making it near impossible for developers to grow their games without going trending on a social media platform (near impossible.)

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Please for the love of god roblox please dont make this change
Sponsored ads have only ever failed miserably for me and theyre way more expensive.
All this update does for me is give me a 12 day timer to get my game off the ground and if i dont its just gonna crash and burn

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This sure is starting to smell like another class-action lawsuit, and I’m sure you don’t want another one of those right now Roblox! I know you currently have a few of them in the courts already!

This change is only happening because Roblox went public to the stock market, which means now it’s focused on making shareholders money rather than developers.

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This is very worrying because I have been predicting the removal or migration of groups for a long time now and this is one of those predictions that I have been praying not to come true but this is just another big red flag.

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The weird limitations on paid experiences might be because Roblox doesn’t want its platform to be turned into an actual gaming “store” like steam (having 60$ games) but this is really weird because allowing more freedom with paid experiences lets big development groups have more stable financial support which leads to better games.

Like usual though any type of feedback is just shouting into a void because Roblox is very stubborn and you need a whole public outcry in order to get any kind of change.

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You’re a little late to the party because Roblox has been public for 3 years already. The focus on shareholders rather than the main important audience on Roblox has been a very prominent and obvious thing for the longest now.

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lol I’m not late little bro I’m just stating facts for the others, Roblox couldn’t make this ad change right away because it would look too obvious, and they probably needed some time to develop the new features.

11 Likes