Let’s us be honest: it’s the real reason something like Facebook is so powerful. Targeted advertising could be done if we could set parameters to those who we advertise to, even if we have to fork over a little bit more cash on the bid price (ie only show one of my ads to people who have already played my game for brand reinforcement, show another to people who post in a specific forum often, etc.).
I won’t pretend to know how technically difficult this would be to implement, but it would definitely enhance the marketing portion of Roblox significantly and allow for a more in-depth approach to game publishing. I think most developers here can sympathize to the necessity of a stronger advertising platform.
In addition, if we could have more analytics pertaining to who actually clicks the ads, that’d be just as amazing.