Targeted Advertising

Feature Requests Website Features
#1

Let’s us be honest: it’s the real reason something like Facebook is so powerful. Targeted advertising could be done if we could set parameters to those who we advertise to, even if we have to fork over a little bit more cash on the bid price (ie only show one of my ads to people who have already played my game for brand reinforcement, show another to people who post in a specific forum often, etc.).

I won’t pretend to know how technically difficult this would be to implement, but it would definitely enhance the marketing portion of Roblox significantly and allow for a more in-depth approach to game publishing. I think most developers here can sympathize to the necessity of a stronger advertising platform.

In addition, if we could have more analytics pertaining to who actually clicks the ads, that’d be just as amazing.

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Targeted Advertising through friends and followers
#2

Privacy issues is probably the thing preventing this more than the actual difficulty of it, you would need everyone to agree to a eula that you collect information on what they do while in roblox, or be evil like google, and have no eula, but collect anyone, and risk lawsuits.

#3

Well, here’s an easy one: Show ad ‘A’ to users who are under 13, and ‘B’ to those 13 and older. That’s an easy one to do since we all have to mark that on our profile. That way you could make an educational game for younger users and market it only to them, or make an awesome war game and only market it to people 13 and older.