Question: Wouldn’t it be a more accurate reflection to calculate based on the number of people playing your game than the amount of Robux gained?
For example, say for simplicity my game averages 100 players every day without ads. On average with my 100 players I gain 1000 Robux per day. This would mean I average 10 Robux per day per steady player in my game.
Now you must take into account they did not all spend their Robux on the day they found the game. Many repeat players I’ve found are more likely to spend Robux on a game they play often or some have to wait until their Robux come in from their subscriptions to afford it.
So if I run an ad campaign and my game goes from 100 steady players to 120 steady players and that increase lasts say 10 days then the amount of revenue from that ad would likely be 10 Robux per day times 20 average players times 10 days, making the total likely profit as a result of that ad 2000 Robux so hopefully you didn’t spend more than that on the ad.
Yes I know these numbers are trash, it’s just an example to simplify the math, hopefully, you get the idea of what I am saying though.