This was probably the most depressing turn of events but to essentially recap what we managed to unearth today, we found out that admission into the UGC program is absurdly biased towards less famous developers with minimal connections. (I will elaborate more on this later in the flaws section).
Admission Process
1.Nominations from a secret channel on their private discord server
2.You #UGC twitter posts.
Nominations
As seen in this tweet, UGC Dev “DieSoft” tweets out that they are looking for candidates for the private UGC nomination channel on their exclusive discord.
DieSoft further confirms the existence of a nomination channel.
Trus also mentions the existence of a nomination process
What I find funny is the fact that this information for a nomination process was never publicly announced, but rather directed at certain users. Twitter works in a away where tweets to replies rarely show up on a person’s timeline unless they are heavily interacted with, as opposed to normal tweets which show up normally on the timeline.
Twitter Hashtags
Again from the same post, DieSoft states that they are monitoring the hashtags related to roblox UGC.
And now, onto the inherent flaws with the design of this admission process
Flaws
You’d think that Roblox would have learned about the flaws of a closed community nomination process from their previous dev forum nominations but I digress.
Room for Bias
It is pretty obvious that pre-existing UGC members are going to nominate their friends first. Don’t think this won’t happen? Look at the newest UGC devs like Capone and John, they are close friends with 1st wave UGC members. Voting in your friends was quite common place back when the Dev forum had the nomination process.
There is more evidence beyond simple friend list coincidences.
Every tweet that references the nomination process was a “reply” instead of a normal tweet.
Reply tweets are scarcely ever displayed on a person’s profile or another person’s timeline due to how twitter works unless they are heavily interacted with. This greatly limited the exposure of this information. Anyone who didn’t religiously stalk the developers would have never known of this process.
Notice how no developer has publicly announced the nomination process?
They’ve purposefully tried to keep it on the down low and have only informed select individuals whom they are friends with via reply tweets or discord dms. This was of course done to give these select people a better chance as they wouldn’t have to compete with a deluge of applicants
This eventually forms a voting blocc made up of your close friends which can easily turn the tide in a vote for nominating new members in. This can easily be weaponized to block off other users or fast track people in due to sheer weight in numbers.
Market Control
Say for instance your niche as a UGC developer is churning out items that pander to the otaku fandom. Would you like more competition appearing on the market and drawing away your customers/occupying ideas?
A smart entrepreneur would obviously veto any candidate who could threaten their market for maximum profit.
But hey hey hey
people would never do that right?
Emphasis on Connections over Talent
In order to be put onto the nomination list/channel, you need to have your tweets be seen and have connections with the right kind of people who are willing to put your name and portfolio onto the nominations channel.
Due to how Twitter’s algorithm works, if you have a small or non-existent follower-base on twitter, your tweets will be buried at the bottom and never be seen. You can increase your odds of having your tweet be seen by
1.Having some big twitter user retweet you
2.Botting for likes and dislikes
3.Promoting tweets using cash on twitter
If you don’t have a large fanbase, have someone endorse you, or spend real world money on twitter, you are out of luck for being seen. This is a severe handicap to newer developers who haven’t built up a fanbase or networked with any of the big wigs.
You basically need to be on good terms with the UGC devs
Soured up a relation with a UGC dev in the pass and they still hate you for it?
Don’t think for a second that they won’t try to veto your nomination.
tl;dr
You basically need to either be super popular on twitter in order to have your tweets be seen at the top of the ugc hashtag, or essentially brown nose your way into having someone in the program endorse and nominate you.
It was rigged from the start against smaller developers
A lot of developers in the program preach about wanting to be inclusive and all that jazz to appear amicable and that they are standing with us in solidarity.
But I’m gonna be real with you.
The fact that the information of the nomination process was essentially only given to a select few people really speaks volumes into how much these developers really care about “inclusion”.